Curated OER
Create Your Own Ad
Students examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of separate...
Curated OER
Saturday Market by Patricia Grossman
Readers make personal connections to Saturday Market by Patricia Grossman and answer comprehension questions while reading the book. Comparing and contrasting the different characters in a Venn diagram leads to a kinesthetic activity...
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
Curated OER
The Persuaders
Have your upper graders watch the documentary, "The Persuaders" as they explore how advertisers try to gain potential customers. The video is followed by a discussion and close examination of new marketing trends and strategies.
Curated OER
Consumerism Scavenger Hunt
In this social studies worksheet, students discover how to be an informed consumer by first reading 10 questions pertaining to marketing, advertising and purchasing choices. Students use Internet searches to find the answers. There are...
Curated OER
Hype!
Eight various activities have your learners looking at hype in the media. Advertisements for films, politics, music, and philanthropy all contribute to emotional appeals and marketing strategies trying to convince consumers to...
Curated OER
Pet Pellets
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
Curated OER
Recognizing Advertising Techniques
Students explore advertising techniques. In this media awareness lesson, students read articles about foods and their links to childhood obesity. Students also discuss propaganda techniques that advertisers use to sell certain foods.
Media Smarts
Marketing to Teens: Alternate Ads
Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...
Curated OER
Media Awareness: Key Concepts in Advertising
Young scholars examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. Young...
Curated OER
Advertising
Students critically examine the purpose and methods of effective advertising. In this advertising instructional activity, students examine advertisements online and in magazine; they must determine target markets and purpose and...
Curated OER
Deception and Advertising: When is it Misleading and when is it Puffery?
Eighth graders explore advertisements and deception in advertising. In this marketing and advertising lesson, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the immediate and...
Curated OER
Hershey and Advertising
Students examine Hershey advertising history. In this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
Curated OER
Ad Creation from Admongo.gov
Young scholars explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Young...
Curated OER
Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Curated OER
Print Advertising: Past and Present
Twelfth graders identify the way advertisements are constructed to influence out lives and our values. They review advertisements from the 1800s and 1900s and how they may have influenced people living in that time. Using this ad, 12th...
Curated OER
Working With Job Ads
High schoolers examine abbreviations in newspaper advertisements. In groups, they cut out any unfamiliar abbreviations they come across. Once this is completed, they research the qualifications and education needed to hold the careers...
Curated OER
How Does Advertising Affect You?
Students examine advertisements from magazines. They are asked questions about each ad and what perceptions they get from the advertisement. They also identify the goal of the ad.
Curated OER
Commercials/Ads
Students write a persuasive commercial and advertisement. In this commercial lesson, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate newspaper ads and create...
Curated OER
The "Ad" Survey-What Makes a Print Ad Convincing?
Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
Curated OER
Goblin Market Theme of Drugs and Alcohol
In this reading comprehension worksheet, students respond to 3 short answer and essay questions based on themes in "Goblin Market." Students may also complete their choice of 3 reading activities suggested.
Curated OER
Goblin Market Theme of Sin
In this reading comprehension worksheet, students respond to 4 short answer and essay questions based on themes in "Goblin Market." Students may also complete their choice of 3 reading activities suggested.
Curated OER
Goblin Market Theme of Violence
In this reading comprehension worksheet, students respond to 4 short answer and essay questions based on themes in "Goblin Market." Students may also complete their choice of 3 reading activities suggested.
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
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