The "Ad" Survey-What Makes a Print Ad Convincing?

Introduce your class to one of the most famous ads, the Daisy ad, with a brief informational text. Pupils read about the political climate at the time it came out and response to text-dependent questions as well as discussion...

Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...

There's a reason movie theaters play commercials with fizzing fountain soda and bouncing popcorn kernels. Examine how the visuals and sounds in advertisements inspire consumers to take out their wallets. A media literacy lesson focuses...

Have your class members consider how their lifestyle choices may differ from those of their grandparents when they were younger. After brainstorming and discussing differences in lifestyle, pupils watch a Coca-Cola advertisement that...

Who says that reading has to involve text? Use non-print texts, including videos, TED talks, and podcasts in your classroom to teach skills associated with nonfiction reading, including evaluating claims, finding main ideas, and...

Commercial breaks are a time to get up, stretch, and get a snack—but not so fast! Those advertisements are full of rhetorical devices, persuasive arguments, and media messages. Instead of fast-forwarding through the commercials this...

Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.

From Nineteen Eighty-Four, Brave New World, and Fahrenheit 451 to Facebook, Twitter, and TXT. Here’s a must-see video for anyone interested in the transformation of the media landscape and message distribution. The narrator traces four...

Commercial advertising—we can't get away from it, but do we realize just how often we are being advertised to? With this lesson, scholars analyze mass media to identify how its techniques influence our daily lives. Learners browse...