The "Ad" Survey-What Makes a Print Ad Convincing?

After studying word parts and context clues, young readers get to work discerning word meanings based on word relationships. Employing skills such as deciphering connotation and denotation, making analogies, and interpreting idioms, high...

As an introduction to argument writing, groups examine two argument essays, observing how the writers state their claims and organize and support their ideas. Individuals then craft an argument essay, taking a position on the question of...

Wouldn't it be great to live an a community without pain, without danger? Such a society is the goal of the community in The Giver. Using Lois Lowry's dystopian novel as the core text, class members read primary source materials about...

A thorough, straightforward guide for organizing literature circles in your unit on Elizabeth George Speare's The Sign of the Beaver is both enriching and educational. It includes activities that activate prior knowledge, discussion...

The middle schoolers in your class have lots of experience typing questions into search engines. Take their questions to the next level with a unit focused on inquiry-based research. As pupils choose the topic for inquiry, gather...

Make sure your pupils exercise their grammar muscles with this collection of worksheets. Organized into units, the packet covers everything from the parts of speech to sentence structure to punctuation.

There's a reason movie theaters play commercials with fizzing fountain soda and bouncing popcorn kernels. Examine how the visuals and sounds in advertisements inspire consumers to take out their wallets. A media literacy lesson focuses...

Accompany a reading of the novel, Esperanza Rising by Pam Muñoz Ryan, with a series of lessons that dive deep into the literary world of a young girl and the journey she takes to start a new life. Lessons and their...

“It’s not about what it is, it’s about what it can become.” You’re never too old for Dr. Seuss and using The Sneetches and The Lorax is a great way to introduce readers to allegories, parables, and literary symbolism. The lessons...

Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.