The "Ad" Survey-What Makes a Print Ad Convincing?

There's a reason movie theaters play commercials with fizzing fountain soda and bouncing popcorn kernels. Examine how the visuals and sounds in advertisements inspire consumers to take out their wallets. A media literacy lesson focuses...

Have your class members consider how their lifestyle choices may differ from those of their grandparents when they were younger. After brainstorming and discussing differences in lifestyle, pupils watch a Coca-Cola advertisement that...

Introduce your class to one of the most famous ads, the Daisy ad, with a brief informational text. Pupils read about the political climate at the time it came out and response to text-dependent questions as well as discussion...

As your authors prepare to write a hypothetical novel, they need all the inspiration they can find! Using a book they have already read (and enjoyed), learners complete a literary analysis by filling in eight short-answer questions....

High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...

What makes a novel? Budding authors find inspiration in books they have read, discussing features of fiction and nonfiction. They come up with a list of novels they know of, have read, or have seen as movies. Using a worksheet (not...

Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.

Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...

Discover what persuasive techniques are commonly used in advertisements to convince consumers to buy their products. After discussing and analyzing the ads as a class, small groups label their own print advertisement with post-it notes....

The ten questions included on this instructional activity are designed to facilitate a close study of the website of Advertising Age magazine. Using the Internet, learners explore the magazine’s website and its links to become familiar...