The "Ad" Survey-What Makes a Print Ad Convincing?

Bring in a stack of magazines and distribute this advertisement analysis learning exercise to your emerging analysts. As your class members ponder an ad, they answer a series of questions to help them perform a complete analysis. They...

As your authors prepare to write a hypothetical novel, they need all the inspiration they can find! Using a book they have already read (and enjoyed), learners complete a literary analysis by filling in eight short-answer questions....

Foster class discussion about body image with the resources and questions provided here. Focus on Special K's "look good on your own terms" ad campaign. Learners start by reading about this campaign and analyze a series of print ads,...

Are you struggling to get a rich discussion going between your learners? Use these questions to spark a natural conversation about advertising and the media. Learners pair up, and each speaker gets a different set of questions to ask...

There's a reason movie theaters play commercials with fizzing fountain soda and bouncing popcorn kernels. Examine how the visuals and sounds in advertisements inspire consumers to take out their wallets. A media literacy lesson focuses...

Learners create a one-minute advertisement for a piece of sports safety equipment. They define the terms ad, advertisement, and commercial and demonstrate creative-thinking and creative-writing skills.

Students determine the revenue generated by sample pages from the Yellow Pages. They discuss the value of advertising a business in this venue. They use the local telephone directory and some fictitious ad rates to lead their inquiry.

Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.

Students examine how advertising is an important community service; explaining that both businesses and customers benefit and that designing and selling ads requires professional knowledge and personal preparation.

Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...