Media Smarts
The Broadcast Project
As part of a unit on media studies, kids are asked to chart their viewing habits, observe the advertising that sponsors their favorite shows, and then to imagine what they would broadcast if given a block of airtime.
Classroom Law Project
Should we believe everything we read? Becoming a discerning consumer of media
Class members investigate the role media should play in a healthy democracy. As part of this study, groups analyze political advertising, use FactCheck to assess not only the veracity of but the persuasions techniques used in candidates'...
Media Education Lab
Sponsored Content as Propaganda
What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...
Curated OER
Stop the Bus: Confronting Our Assumptions About Muslims in America
Pupils explore Virginia Interfaith Center's A More Perfect Union "Misunderstanding" Ad Campaign, view two episodes of PBS America at a Crossroads series, examine historical context of colonialism and geo-political tensions in Middle...
Curated OER
Imus Struggling to Retain Sway as a Franchise
Students will perform research and reflect upon a newspaper article. The lesson will help them to refine reading and cognitive skills of forming a personal opinion. The learners will ultimately learn and grow into a greater understanding...
Curated OER
Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again
Students analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.
Curated OER
Cause and Effect
Students examine the role of the Prince's Trust. In this British charities lesson, students research selected websites to determine the type of charity work that is performed by the Prince's Trust. Students also research the work of...
Curated OER
Communication In U.S. Society; Radio In America
Pupils see how radio began the modern consumer society, shaped societal views on peoples and cultures and changed family home life forever. Radio shrank the world by bringing far-away places, events, and individuals into peoples living...