Students develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.

Students use words with similar meanings to analyze implied meanings. In this word connotation lesson, the teacher introduces the activity by asking students whether a new product should be advertised as "newfangled" or "cutting-edge." ...

Twelfth graders examine bias, prejudeice, and propaganda in reading selections. They view commercials and print ads, discuss how the advertisers are trying to convince them of something, and keep a commercial journal.

Sixth graders examine and compare the lives of slaves and indentured servants using primary sources and the historical fiction books, "Molly Bannaky and Barefoot." They analyze and compare advertisements for runaway slaves. Students...

Twelfth graders examine personification and alliteration in various reading selections. They read magazine articles, brochures, and advertisements, identify the examples of personification and alliteration, and create a business name...

Beginning a persuasive writing unit with your middle schoolers? Approach it through something that persuades us all: advertising! Through studying video and print advertisement, your class will practice Common Core skills for reading...

High schoolers identify reasons why advertising works, evaluate reasons for its success, and write commercials.

Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.

Students review vocabulary words on the Internet. They watch a movie in order to sequence events.