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Business: What Are Advertisers Selling?

For Teachers All
Pupils will search for hidden messages in advertising and the "hidden audience." They gain a greater understanding of the structures of advetising and marketing.
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The Junk Mail Explosion, Why You Buy and How Ads Persuade

For Teachers 7th - 10th
Students increase their awareness of persuasion tactics used in "junk mail" advertising.
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Heart 2: Changing Lifestyles and Heart Health

For Teachers 9th - 11th
Students examine and evaluate changes in diet and lifestyle from prehistoric to modern times and how these differences have spurred the development (and better treatment) of heart disease.
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Heart 1: Transplant

For Teachers 9th - 12th
Students explain the workings and anatomy of the heart and to explore new medical techniques that help people live longer, healthier lives.
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Magazine Ads and You, the Teenager

For Teachers 6th - 8th
Young scholars become aware of persuasion tactics as seen in magazine advertising as they analyze ads. They invent a product and design a magazine ad using 3 advertising techniques.
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Exploring the Interstellar Medium

For Teachers 9th - Higher Ed
Students investigate the Interstellar Medium and the Local Bubble that the Sun is inside. They read and discuss a handout, answer discussion questions, observe a demonstration of light scattering, and conduct an experiment on the...
Lesson Plan
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Plate Tectonic - Volcanoes

For Teachers K
Students examine how all mountains are not volcanoes by dramatizing how volcanoes erupt.
Lesson Plan
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The Energy of the Sun

For Teachers 9th - 12th
Students study energy generation by the Sun, which involves atoms and nuclei.
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Scientific Notation II: The Mantissa

For Teachers 9th - 12th
Students after completing the Part II (of 2) scientific notation online lab exercises, manipulate and interpret large numbers expressed in the "mantissa and exponent" format of scientific notation.
Lesson Plan
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WHAT IS A CELL?

For Teachers 4th - 6th
Students explore the function and structures of cells, including plant and animal cells. They explore cell parts including cell wall, ribosomes, chromosomes, nucleoid, plasmids, flagella, pilli, and plasma membrane, cel
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The Debate Over Teaching Intelligent Design

For Teachers 9th - 12th
Young scholars explain the current nationwide debate regarding the teaching of intelligent design alongside evolution in public schools. They examine the content of the debate and then analyze and critique the merits and flaws of both...
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Go Jump In The Lake!

For Teachers 6th - 8th
Learners experiment with local lake water to determine the health of the lake waters. They explore the human impact on the lake water, hypothesize and share inferences in a scientific report.
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Volcanoes:How Safe Are They?

For Teachers 9th - 12th
Students explore volcanoes, locate them on maps, record general information about volcanoes, and organize information on a fact sheet.
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Balancing Act

For Teachers 9th - 12th
Learners investigate the dramatic increase in world population and the unequal distribution of resources. They examine the six world regions and how they are affected by the increase in population.
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How Small is Small?

For Teachers 9th - 11th
Students view the video "The Invisible World" and discuss different types of microscopes and what can be seen with each type. They work in pairs to view several objects with a microscope.
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Chinese New Year

For Teachers 3rd - 4th
Students explore the Chinese New Year celebration. Through the use of interactive video and the Internet, they will examine the sequence of events that occur during the preparation and festivities. Students compare the Chinese New Year...
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A Phylogenetic Perspective for the Cladistically Challenged

For Teachers 6th - 12th
Students use M&Ms to simulate radioactive decay of elements.
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Honey, I Shrunk the Lids!

For Teachers 7th - 9th
Students, in groups, explore how manufacturers use the concept of lightweighting.
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Is It Hog Wash, or Not?

For Teachers 6th - 12th
Students investigate pathogens that can be present in pork products and summarize the responsibilities of pork farmers in ensuring the safety of their products. They also investigate the affects of hog farming on the environment and...
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How Can We Conserve Water?

For Teachers 6th - 8th
Students describe the importance of water conservation and list ways to conserve. They construct composts and fill them with materials that recycle nutrients. They inspect their homes for leaky pipes, toilets, and faucets.
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Still Waters

For Teachers 6th - 8th
Students construct a still to turn seawater into drinking water. They estimate the cost of distilling it. They investigate ways to make the conversion more efficient. They track the source of their home drinking water and make a map of...
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Solar Powered Cars

For Teachers 8th - 10th
Students build and race solar powered cars after a teacher lecture. They answer questions based on their experiences with the car they build.
Lesson Plan
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Road Trip!

For Teachers 6th - 12th
Pupils plan a road trip, choosing destinations to visit and determining how much the trip cost. They create a journal that illustrates how they got from one place to another, and includes an expense sheet for each stretch.
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Intelligent Design Fumbles; Evolution Still Going Strong

For Teachers 6th - 9th
Students examine how all life is related and how species are classified. They also discover how traits are passed down from one person to the next. They examine the evolution the arthropod has going through.

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