Adbusting: A Media Literacy Unit
Students examine the ethical issues regarding the role of advertising in our society. They watch a series of ads, analyze the messages of the commercials, and in small groups create a counter-ad.
9th - 12th English Language Arts 3 Views 10 Downloads
New Review Playing on Emotions: Focus on Political Ads Featuring Children
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
9th - 12th Social Studies & History
George HW Bush and the End of the Cold War
John Green provides a fantastic summary of the presidency of George HW Bush, reviewing the president's background experience in the United Nations and the CIA, the presidential election of 1988, foreign policy implications after the end...
14 mins 9th - 12th Social Studies & History CCSS: Adaptable
Persuasive Techniques in Advertising
Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.
9th - 12th English Language Arts CCSS: Adaptable
"Their Eyes Were Watching God": Folk Speech and Figurative Language
Using or considering using Zora Neale Hurston's Their Eyes Were Watching God? Then this packet is a must for your curriculum library. The examination of how Hurston combines folklore and folk language to create the voice of her...
9th - 12th English Language Arts CCSS: Designed
Would you really buy that? Persuasive techniques in advertising
Discover what persuasive techniques are commonly used in advertisements to convince consumers to buy their products. After discussing and analyzing the ads as a class, small groups label their own print advertisement with post-it notes....
7th - 12th 21st Century Skills CCSS: Designed
A Positive Spin
Study word choice and connotation in advertising. Readers examine campaign ads, both negative and positive, from the 2006 mid-term election before discussing an article and analyze a campaign of any candidate they choose. Finally, they...
6th - 12th English Language Arts CCSS: Adaptable