In this reading comprehension instructional activity, students examine the blueprints for two homes and read a letter from the real estate agent. Students answer 8 true/false questions about the information.

Students apply budgeting and shopping strategies. They study consumer shopping skills and guidelines to be a better shopper by comparing stores, comparing prices and unit pricing, brands, using coupons and not being fooled with...

In this famous person worksheet, students read a passage about Ratan Tata and then complete a variety of in-class and homework activities to support comprehension, including partner interviews, spelling, cloze, synonym matches,...

Students design packaging and labeling for a product so that it appeals to a specific audience. The use a cardboard box that was designed for one purpose and redesign it to meet the new criteria including a catchy name to go with an...

Young scholars explore hearing loss in teens. In this health journalism lesson, students read the USA Today article titled "For iPod Users, a Budding Problem," respond to discussion questions regarding the article, and complete an...

In this word usage:  verb + "out" activity, students complete 20 multiple choice sentences selecting the correct verb with "out", interactively and with immediate feedback.

High schoolers use sale ads to compare and contrast prices on groceries, electronics, appliances and other goods. Working in groups, students brainstorm ways to save money on these items. This lesson is intended for high schoolers...

Students explore the techniques used by advertisers to sell goods, increase their awareness of consumer habits, differentiate between information and selling, and become aware of what motivates them to buy products.

In this brain drain worksheet, young scholars create a product name for a new product on the market, identify why the product is special and decide the target audience. Students then design a magazine, radio, or TV. advert for their...

In this English activity, students read "Vietnam Illegally Logging Laos Forests," and then respond to 2 graphic organizers, 47 fill in the blanks, 7 short answers, 20 matching, and 8 true or false questions about the...

Young scholars review vegetables and their nutrient values and production. In this vegetable production worksheet, students read information about the nutrients in vegetables and how they are grown. Young scholars participate in a game...

When paired with other powerpoints by Don L.F. Nilsen, this final exam covers topics addressed throughout previous lectures (slide 14 specifies which lectures should be reviewed). Teachers could use this presentation to craft their own...

Students explore how to choose the correct car for them based on their needs.

Learners consider the evolution of newspapers. In this current events instructional activity, students investigate changes in newspaper production as they visit selected websites to educate themselves about the topic. Learners...

This lesson is a an activity that allows students to analyze the Four P's of the marketing mix and determine the target market for three ice cram brands. This lesson is a Commerce and Information Technology lesson plan.

Co-Co's AdverSmarts is an interactive unit whose purpose is to help children ages five through eight recognize marketing techniques used on websites that target them. As kids assist in designing the new Co-Co Crunch website, Co-Co...

This article compares national brands to generic brands, with respect to prices, customer satisfaction, and product differentiation.

In this third and final installment of the "Green" series, the students will work in their ability groups to create a commercial to advertise their green cleaning product. Students will create a logo and a name brand and market their...

In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...

The meaning of brand, the world of today's advertisers, and the concept of neuromarketing are some of the topics of this PBS Frontline program. You can watch the whole program, join the discussion, read about the shaping of new brands,...

Learn what product differentiation is and how companies can use it to improve their places in the market.

A large collection of informal definitions of entrepreneurship gathered from present and past students and affiliates of this business college. Excellent material to stimulate discussion.

Looks at the origins of American cowboy culture, at the lives of cowboys and at the responsibilities they had, such as herding cattle to market.