The Federal Reserve System
Federal Reserve Board: Beige Book
This page provides access to the Beige Book, published eight times per year. Each Federal Reserve Bank gathers anecdotal information on current economic conditions in its district through reports from bank and branch directors, and...
![Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc] Article](https://d15y2dacu3jp90.cloudfront.net/images/attachment_defaults/resource/large/FPO-knovation.png "Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc] Article")
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Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
TED Talks
Ted: Ted Ed: What Causes Economic Bubbles?
During the 1600's, the exotic tulip became a nationwide sensation; some single bulbs even sold for ten times the yearly salary of a skilled craftsman. Suddenly, though, the demand completely plummeted, leaving the tulip market in a...
Mind Tools
Mind Tools: Improve Your Communications Skills
While the original audience for this site is the business community, the advice regarding communication skills is relevant for anyone, especially students who are preparing for the job market. Sections include tips on improving public...
Federal Trade Commission
On Guard Online: Are You a Shrewd Online Shopper?
Can you tell if an online marketer is safe to do business with? Play this online game from the Federal Trade Commission to see if you can pick the safest vendor and get tips on how to shop safely online.
University of Groningen
American History: Outlines: Output of Goods and Services
Almost two-thirds of the nation's total economic output consists of goods and services bought by individuals for personal use. The remaining one-third is bought by government and business. Because of this ratio, the nation is sometimes...
Council for Economic Education
Econ Ed Link: Le Bron James, the Cavaliers, and Derived Demand
PBS video author Paul Solman reports that LeBron James has added $200 million in value to the city of Cleveland since 2003. His presence brings in $100 million each year to the workers and local businesses surrounding the NBA team. The...
PBS
Pbs: Who Made America?: Innovators: Ruth Handler
A California stenographer created the doll that became an American icon and a multibillion-dollar business.
Other
Management Control: The Cases of Daniel Mc Callum and Gustavus Swift
Scroll down to the paragraphs about Gustavus Swift for a description of his company's innovative organization that introduced vertical integration to the cattle business.
Alabama Learning Exchange
Alex: Ctso Recruitment for the "Tech Savvy"
Career Tech Student Organization (CTSO) should be an integral part of Commerce Information Technology courses. This lesson will allow young scholars to take an active role in promoting their CTSO organization. This lesson is an ideal...
Council for Economic Education
Econ Ed Link: Be an Ad Detective
Every day, students are bombarded by advertising. They cannot escape it. But marketers realize that many ypung people are becoming very good at tuning ads out. Businesses thus are becoming more creative in their communication with...
Council for Economic Education
Econ Ed Link: Did You Get the Message?
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
Other
China Radio International
Read program transcripts, view illustrations, and listen to CRI programs in English or Chinese. Station focuses mainly on news but also includes music and special areas for learning Chinese and/or English. Great site for its promotion of...
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...
Council for Economic Education
Econ Ed Link: Jokes, Quotations, and Cartoons in Economics
Students will apply their knowledge of economics to the analysis and interpretation of jokes, quotations, and cartoons in economics. Students will watch a Paul Solman video of an interview of Yoram Bauman, the Stand up Economist....
Other
Babson College: Define Entrepreneurship
A large collection of informal definitions of entrepreneurship gathered from present and past students and affiliates of this business college. Excellent material to stimulate discussion.
Other
Black enterprise.com
Black Enterprise covers and delivers information on targeted marketing and building wealth for the African American businessperson.
Siteseen
Siteseen: American Historama: Glass Steagall Banking Act of 1933
Read interesting facts about the Banking Act of 1933, or the Glass-Steagall Act. It prohibited commercial banks from engaging in the investment business and created the Federal Deposit Insurance Corporation (FDIC).
Biz Move
Biz Move: Small Business Marketing Publicity
This article describes the many ways to get "free advertising," as publicity is called.
Biz Move
Biz Move: How to Set Prices in a Service Business
This article discusses how to set prices when your product is a service rather than a manufactured good. It describes some of the pricing problems related to the fact that you are selling an intangible good.
Other
Thales Group: Digital Dividends: The Positive Effects of Id Technology
This article provides a pro-business perspective on the adoption of digital identification of citizens by governments around the world. It looks at how governments can better serve their citizens by using this technology, its economic...
BBC
Bbc: The Downturn in Facts and Figures
The BBC graphically depicts the 2008 sub-prime mortgage crisis and provides information on the rise of the mortgage bond market and the housing price crash.
Other
National Asphalt Pavement Association: History of Asphalt
Read about the history of asphalt beginning in the city of Babylon around 615 BCE. Learn how Europeans and Americans began to use it on roads, how businesses competed for a market share and even patented roads, changes to asphalt...
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