Media Smarts
Media Smarts: Adversmarts: Introduction to Food Advertising Online
Media Smarts provides digital and media literacy lessons for students. In this lesson, young students will learn about online advertisements targeted to children. Students will play on online game; they will create an advertisement for a...
Georgia Department of Education
Ga Virtual Learning: Rhetorical Landscape: Commercials and Advertisements
This lesson focuses on commercials and advertisements including demographics, targeted audiences, and the three audience appeals: ethos pathos, and logos. It provides links to an analyzing ads assignment with rubric, a demographics...
ReadWriteThink
Read Write Think: June 8, 2007: Commercial Ice Cream Is First Sold in the u.s. In
A great lesson for students to explore commercial advertising using Cass-Clay Museum Ads and ice cream. Great resource for teachers to get lesson plans about advertising.
University of Missouri
Exploring Constitutional Conflicts: Government Regulation of Commercial Speech
Explore the issue of commercial speech -- think Joe Camel, the Marlboro Man -- which is speech that proposes an economic transaction. Is it covered by the First Amendment?
South Carolina Educational Television
Know It All: Careers in Advertising
Do you enjoy seeing a clever commercial on tv, on a billboard, or online? If you enjoy creativity using images and wordplay, you may be suited to a career in advertising.
Alabama Learning Exchange
Alex: This Business Called Learning: Advertising
After analyzing the techniques of propaganda in commercial advertising, students work in cooperative "business" groups to create an advertising campaign for a new product called Giggle Gum. Campaigns include a press release, slideshow...
PBS
Pbs News Hour Extra: Political Commercials Lesson Plan
Students will have the opportunity to analyze political commercials for truths and misconceptions, then make one of their own.
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Media Smarts
Media Smarts: Can You Spot the Ad?
MediaSmarts provides digital and media literacy lessons for students. In this lesson, young students will learn how to differentiate "branded" and brands" in content. Students will also learn learn strategies and goals of advertisers.
Museum of the Moving Image
Museum of the Moving Image: Living Room Candidate (Campaign Ads)
Online exhibition of presidential campaign ads, 1952-2008, organized by election year, theme, and political issue. Audio/video presentations of ads can be viewed alongside written transcripts, making Living Room Candidate particularly...
Duke University
Duke University Libraries: Digital Collections: Ad Views
A record of the times as well as of vintage brands, AdViews provides access to commercials created during the postwar period, 1950s through 1980s.
Department of Defense
Do Dea: Digital Photography: Module 4: Document/catalyst [Pdf]
In this fourth module of a course on Digital Photography, students learn about training for a career in photography and different types of photography specializations. They look at several types in more depth, including commercial,...
Smithsonian Institution
Nat'l Portrait Gallery: Ballyhoo! Posters as Portraiture: Greatest Show on Earth
See a poster advertising The Greatest Show on Earth and read text explaining why the poster was so important to advertising the circus.
Alabama Learning Exchange
Alex: Commercial Elections
This is a hands-on, technology-based U.S. Government instructional activity in which students will view a series of political television advertisements from the 1950s-2000. Students vote on which presidential candidate has the best...
Cyberbee
Cyber Bee: Campaign Advertising
Are you interested in exploring the world of campaign advertising? In this interactive site, you will become the campaign manager to learn the ropes of advertising in an election.
PBS
Pbs Lesson Plan (Affluenza): Advertising in Schools
Should companies be allowed to advertise in schools? In this lesson, students examine this question, evaluating whether corporate advertising in the school setting is appropriate. The lesson is presented uses an integrated approach,...
PBS
Pbs: The :30 Second Candidate
Great PBS site for the Democracy Project. This site is all about televisions role in political advertising. There is a timeline, step-by-step process of commercials, and a look at tricks of the trade.
Curated OER
History Matters: Making Sense of Advertisements
Your guide on how to make sense of advertisements. Examine an ad's intent, its audience, and other information you might need to know to make an informed decision.
Alabama Learning Exchange
Alex: To Buy or Not to Buy
This lesson is designed to give young scholars a hands-on experience in advertising a product. Students will learn the various advertising and propaganda techniques. Young scholars will then work in groups to create a commercial...
Other
Consumer Report: Buy Me That Too: A Kid's Survival Guide to Tv Ads
This video [14:45] A Kid's Survival Guide to TV Advertising from Consumer Reports Television helps children understand television advertising by showing tricks advertisers use to fool viewers, revealing facts that ads don't provide, and...
Museum of the Moving Image
Museum of the Moving Image: 1952 Eisenhower vs. Stevenson
"It's Time for a Change"."You Never Had It So Good". View presidential campaign advertisement from the 1952election. Includes video clips, information about thecandidates, and election results.
Museum of the Moving Image
Museum of the Moving Image: 1960 Kennedy vs. Nixon
View presidential campaign advertisement from the 1960 election with the slogans "Kennedy: Leadership for the '60s" and "Nixon-Lodge: They Understand What Peace Demands". Includes video clips, information about the candidates, and...
Museum of the Moving Image
Museum of the Moving Image: 1964 Johnson vs. Goldwater
"Vote for President Johnson on November 3. The Stakes Are Too High for You to Stay at Home"."In Your Heart You Know He's Right". View presidential campaign advertisement from the 1964election. Includes video clips, information about...
Museum of the Moving Image
Museum of the Moving Image: 1968 Nixon vs. Humphrey vs. Wallace
View presidential campaign advertisement from the 1968 election that included the slogans "Vote Like Your Whole World Depended on It" and "Humphrey-Muskie, Two You Can Trust". Features video clips, information about the candidates, and...