Curated OER
Advertising Techniques And Target Audiences Used in Commercials
Students explain the power of advertising by researching advertising techniques, target audiences and a variety of ads. They learn and identify what advertising techniques are used: Bandwagon, Propaganda, and Testimonial.
Curated OER
Art and Technology - Design - Alexander Calder
Students gain an awareness for the work of Alexander Calder, study a variety of utilitarian objects and discuss their purposes, and create graphic of a utilitarian piece using computer graphic software.
Curated OER
Storyboarding
Learners master storyboarding by making a storyboard for a commercial that has already been made. They create a video from storyboard examples and finish with their own video from their storyboard creation.
Curated OER
WHAT'S ORGANIC?
Learners explore how certain foods come to be certified "organic." They write the words "organic" and "synthetic" and given the definitions of each. Students are given dictionaries. They are asked: "What is organic food?" Learners grow...
Curated OER
I Want To Be an Entrepreneur
Students define the word entrepreneur as they create a business. In this economics instructional activity, students understand the elements of creating a successful business and record them. Students create a commercial for their...
Curated OER
Holy Mole
Third graders explore the Mexican sauce Mole and the culture of Mexico. In this Mexican culture lesson, 3rd graders find Mexico on the map and access prior knowledge about the country. Students discuss Mexican foods....
Curated OER
Quilting
Students use a monochromatic palate, select shades and tints for a selected hue, or select complimentary or analogous colors for a quilt design. They design quilt squares using basic geometric shapes, repetition, balance, and proportion.
Concordia University Chicago
Paris Street; Rainy Day by Gustave Caillebotte
Discuss the balance, color, emotion, and context of the painting Paris Street; Rainy Day by Caillebotte. After a deep discussion, let creativity run free in your class as learners create a dimensional piece that reflects a...
Curated OER
NGA Kids Inside Scoop Summer 2007
Students examine the art of Roy Lichtenstein. In this art lesson students study reworked images and adapted scenes from books made into movies.
AMCO
Clay Face Masks
Let your class explore their sculpting skills with a lesson on making clay masks. Each step in the process is fully described alongside a helpful image. Kids of any ages will be able to construct fantastic representations of the human...
Curated OER
Marketing to Teens: Marketing Tactics
Enlighten young consumers to advertising techniques aimed specifically at their generation. Have learners answer questions about how advertisements are geared for a younger audience, then have them practice selling to other teenagers....
Curated OER
Looks Good Enough to Eat
Learners examine food photography and the different techniques used by food stylists to make foods look appealing in advertisements. After learning some of the tricks of the trade, students plan and shoot their own food advertisements.
Curated OER
May The Best Character Win
Students examine the financial committment to running a campaign. They discuss the difference between electroal and popular votes. They realize how involved a political campaign is!
Facebook
Who Do You Want to Be?
Can posting art or music online lead to the career of your dreams? Inquisitive individuals consider their social media presence with a lesson from a series focusing on identity exploration and digital citizenship. Pairs put their heads...
Curated OER
Dollars and Sense
Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...
Curated OER
Advertising Project
Students use word processing software to create slogans for products. They write their own jingles and create their own packaging for products they design. Then they write and act out their own television commercials for their products.
Curated OER
Advertising
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
Curated OER
Power, Persuasion & Propaganda: Exploring Multiple Motives
Students recognize different motives even in non-commercial media. They analyze the role of media in a democratic society and wrestle with ethical issues concerning media and the public good. They create a media message with one or more...
Curated OER
Can You Sell Your Cereal?
Young scholars evaluate television commercials about cereal and create their own cereal product. They watch cereal television commericals and evaluate cereal boxes to compare their features. As a class they create a T-chart to identify...
Curated OER
Jingles Sell
Students explore the different persuasive techniques used in commercial and print advertisements. Students then analyze a variety of print ads and discuss the effects of a country's political, economic, and social climates on its...
Curated OER
Friendships and Differences
Students complete a variety of activities related to the book "My Friend Jacob" by Lucille Clifton. They complete a graphic organizer web about friendship qualities, and participate in a discussion about friendship. In small groups...
Curated OER
Beyond the Notes
Students observe as the teacher introduced themself as a talent scout for a clothing company for teenagers who is looking for a choreographer for a commercial for a new line of clothes called, "The Wrap". They work alone or in groups of...
Curated OER
Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about their...
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