Curated OER
The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
Read Write Think
Persuasive Techniques in Advertising
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
Curated OER
Our Client Is The Cincinnat Art Museum
Students design various commercial products for the Cincinnati Art Museum using on-line sources, past designs, and creative educational software. This lesson has excellent project ideas for various student levels including: K-2, 3-5,...
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Logos and Commercial Arts
Students identify popular logos and discuss the purpose they serve in advertising. They take a familiar logo and redesign it based on their own experience with the company it represents.
Curated OER
Create a Commercial
Students apply their knowledge of the persuasive appeals by creating a commercial which uses one or more of the three appeals (logos, pathos, and ethos) in order to persuade. They also differentiate among the three appeals as used in...
Curated OER
Advertising Analysis
In ten questions, this advertising analysis worksheet addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
Curated OER
Tools of Persuasion
Ethos, pathos, and logos. After reading a passage about Aristotle's, three basic tools of persuasion, individuals answer a series of multiple choice comprehension questions and craft responses to three short-answer essay prompts.
Virginia Department of Education
Media Literacy and Persuasive Writing
Investigate ways to persuade by introducing learners to the three rhetorical appeals (Pathos, Logos, Ethos). Pupils receive a worksheet for their definition development of the terms and coinciding vocabulary words. The activity continues...
Curated OER
NGA Kids Inside Scoop Summer 2007
Young scholars examine the art of Roy Lichtenstein. For this art lesson students study reworked images and adapted scenes from books made into movies.
Curated OER
Advertising
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
Curated OER
Who Pays for My Favorite Television Program?
Ninth graders analyze media messages. In this media messages instructional activity, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students...
Curated OER
Tour + Workshop = DESIGN: Presenting Information
Students develop a business card to market them. In this developing a business card to market them lesson, students design a business card to represent them. Students create a logo or graphic design that is professional and catchy. ...
Curated OER
RESPECT -- A Basic Skill
Seventh graders are shown a variety of advertisements and commercials and note the product being sold. As a class, they compare and contrast their answer to the actual product. To end the lesson plan, they discuss whether or not they...
Curated OER
A Trip Around the World
Students role play the role of a travel agent. In groups, they must plan a trip around the world making stops in a different biome. They use the internet to discover the characteristics of each biome and create a travel brochure for...
Curated OER
The Verbal Sketch
Students use perspective observation sketches to understand verbal description. In this subjective writing lesson, students practice writing subjective conversations using the cartoon worksheets.
Curated OER
Football Vocabulary
In this football worksheet, students match football terms with their definitions. Students complete 20 matches total on this worksheet.
Curated OER
Ads Are Everywhere
For this advertisements worksheet, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs students to read an article not provided here.
Missouri Department of Elementary
R-E-S-P-E-C-T: A Basic Skill
Imagine seventh graders developing a school wide plan to promote respect in their school. That's the vision behind the second lesson in the R-E-S-P-E-C-T series. In preparation for designing a school-wide media campaign, class members...
Curated OER
Container Design
Students observe packaged products on display. Teacher encourages discussions related to design, line, color, subject and elements related to the "American Dream", such as money, love, happiness, employment, and environment. Student...