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Lesson Plan
Curated OER

The Art of Advertising

For Teachers 7th - 12th
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...
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Handout
Read Write Think

Persuasive Techniques in Advertising

For Students 9th - 12th Standards
Ever wonder if that miracle product in the commercial is really a miracle? Chances are, the only miraculous part is how many people the advertisers are able to convince to buy it! Class members look over short descriptions of techniques...
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Lesson Plan
Curated OER

Create a Commercial

For Teachers 9th - 11th
Students apply their knowledge of the persuasive appeals by creating a commercial which uses one or more of the three appeals (logos, pathos, and ethos) in order to persuade. They also differentiate among the three appeals as used in...
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Worksheet
Curated OER

Advertising Analysis

For Students 10th - 12th
In ten questions, this advertising analysis activity addresses audience, persuasive techniques like logos, pathos, and ethos, as well as the purpose of the commercial. This is useful as homework while watching television, and it applies...
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Worksheet
Curated OER

Tools of Persuasion

For Students 8th - 11th
Ethos, pathos, and logos. After reading a passage about Aristotle's, three basic tools of persuasion, individuals answer a series of multiple choice comprehension questions and craft responses to three short-answer essay prompts.
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Lesson Plan
Virginia Department of Education

Media Literacy and Persuasive Writing

For Teachers 9th - 12th
Investigate ways to persuade by introducing learners to the three rhetorical appeals (Pathos, Logos, Ethos). Pupils receive a worksheet for their definition development of the terms and coinciding vocabulary words. The activity continues...
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Lesson Plan
Curated OER

Advertising

For Teachers 7th - Higher Ed
Students complete a product analysis as a study of advertising. In this advertising lesson, students discuss advertising by putting up 10 product logos with the name of the products taken out. Students see how many products they can...
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Lesson Plan
Curated OER

Who Pays for My Favorite Television Program?

For Teachers 9th
Ninth graders analyze media messages. In this media messages lesson, 9th graders identify techniques in television commercials that appeal to the senses and emotions. Students analyze the elements in example ads. Students keep journals...
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Lesson Plan
Curated OER

Tour + Workshop = DESIGN: Presenting Information

For Teachers 9th - 12th
Students develop a business card to market them.  In this developing a business card to market them lesson, students design a business card to represent them.  Students create a logo or graphic design that is professional and catchy. ...
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Lesson Plan
Curated OER

A Trip Around the World

For Teachers 5th - 8th
Students role play the role of a travel agent. In groups, they must plan a trip around the world making stops in a different biome. They use the internet to discover the characteristics of each biome and create a travel brochure for...
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Lesson Plan
Curated OER

The Verbal Sketch

For Teachers 8th - 10th
Students use perspective observation sketches to understand verbal description. In this subjective writing lesson, students practice writing subjective conversations using the cartoon worksheets.
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Worksheet
Curated OER

Football Vocabulary

For Students 2nd - 6th
In this football worksheet, students match football terms with their definitions. Students complete 20 matches total on this worksheet.
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Worksheet
Curated OER

Ads Are Everywhere

For Students 5th - 6th
In this advertisements worksheet, learners read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This worksheet directs learners to read an article not provided here.