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Red Hot Resume!!

For Teachers 6th
Sixth graders identify personal strengths and the importance of highlighting their talents when writing a resume. They write a reflection narrative on "Cool Stuff I Can Do." They generate the information for the narrative from class...
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Middle School Here I Come!

For Teachers 5th
Fifth graders engage in a lesson that is concerned with the transition to middle school with the help of the school counselor. They are taught about the requirements of changing to different classes throughout the day and practice...
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Recognizing Types of Propaganda in Advertising

For Teachers 11th - 12th
Students recognize the various types of propaganda so that they be better able to recognize propaganda in its various forms.
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Adding Snap to Language Arts

For Teachers K - 2nd
Learners take photographs of themselves, animals, and objects and used these photos as springboards for writing stories, plays, photo captions, comic strips, ads for products, and greeting card messages.
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Looking at Our Courses

For Teachers 9th - 12th
Learners create a booklet using text and photographs to describe the courses offered at their high school.
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The Other Drug War

For Teachers 9th - 12th
Students examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine drug...
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Shop 'Til You Drop

For Teachers 4th - 5th
Students compare food prices to find the lowest unit price and make choices about where to shop and what to purchase on weekly items, cost comparisons and items needed. They collect grocery ads and weekly sale flyer's to expedite their...
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Phenomenology Lesson Plan #3: Content Part 2

For Teachers 9th - 12th
Students examine magazine advertisements to identify how the product is being sold to the consumer. They work together in groups to respond to ads and explain why they are successful.
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Talk Back

For Teachers 4th - 8th
Students study print and TV ads and search for examples in which advertising companies rely on negative stereotypes or misleading information to market their products.
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Show Me the Money, Inc.

For Teachers 4th
Fourth graders create mock advertisement campaigns.
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Business Economics

For Teachers 12th - Higher Ed
Pupils analyze the difference between internal and external growth of firms, and various measures of efficiency. They apply these measures to the context of a real business scenario.
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Amazon Deforestation

For Teachers 8th - 10th
Students answer a quiz on rainforests. They plan an advertising campaign to let consumers know the effect their purchases are having on the environment. They list the reasons for deforestation and possible alternatives.
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Peanut Butter Broccoli - Creating New Produce Through Genetic Selection

For Teachers 5th
Fifth graders understand that traits are inherited and change over time. In this physical traits instructional activity, 5th graders compare produce items for similar traits. Students create large graphs to show their results. Students...
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BEGINNER LEVEL LESSON PLAN ANTICIPATORY SET

For Teachers 3rd - 5th
Students are be able to analyze primary sources for evidence of American entrepreneurship during the early 20th century. They identify the attributes that helped George Eastman succeed as an entrepreneur and consider the role advertising...
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Media Lessons Help Students to Better Understand Persuasive Language

For Teachers 6th - 12th
Beginning a media unit by taking a closer look at advertising, and persuasive techniques can keep students engaged.
Worksheet
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Making Minerals Marketable Data Sheet

For Students 6th - 8th
In this minerals worksheet, students investigate a mineral by doing research, they complete a mineral information sheet and they develop an advertising poster for the mineral.
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Insect Travel Brochure

For Teachers 7th - 8th
Learners explore the concept of insects and their habitats.  In this insect habitat lesson, students create travel brochures for particular insects.  Learners must include habitat, producers, and consumers with in the vacation...
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Inuktitut

For Teachers 7th - 10th
Students explore Inuit language. In this Inuktitut lesson, students listen to a lecture about the history and phonology of the Inuit language. Students create Inuktitut-English dictionaries with illustrations for...
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Paper Towel Testing

For Teachers 2nd - 5th
Students discuss whether there are variations in absorbency and wet strength amount different brands of paper towels. They compare advertising claims and personal preferences and perform tests to reach a conclusion of which brand is the...
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Shopping

For Teachers 1st - 2nd
Students demonstrate how to count money through a simulated shopping experience. In this consumer math lesson, students read the book Just Shopping With Mom and count play money to illustrate how much the items in the book cost.
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Time is In

For Teachers 9th - 12th
Analyze the influence of culture, media, technology, and other factors on health. High schoolers will identify and recognize propaganda techniques (glittering generalities, bandwagon, sex appeal, testimonial, transfer, etc.) and write a...
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Business Economics

For Teachers 11th - Higher Ed
Young scholars explore the key issues arising from business growth, i.e. the divorce between ownership and control and the principal-agent problem. They investigate these issues in the context of an attempted takeover of a fictionalized...
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Let the Phone Get Them Talking! Using the Yellow Pages as a Teaching Resource

For Teachers 5th - 9th
Learners categorize information in the Yellow Pages. In this Let the Phone Book Get Them Talking! activity, students find pictures in the Yellow Pages and thus gain a better understanding of how the book is organized. Learners locate...
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Philanthropy "Giants"

For Teachers 3rd - 5th
Students report on the activism of corporate philanthropists. In this service learning lesson, students research companies that operate as philanthropists and identify their recipients.