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Analyzing Advertising
Students critically examine advertising. They investigate how to become wiser consumers. They explore the topic of advertising more deeply by using the reports called "Web of Deception" and "Selling America's Kids: Commercial Pressures...
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The Influence of Advertising
In this influence of advertising worksheet, students collect and analyze different forms of advertising. Students discuss misleading ads and prepare a commercial for a product.
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Advertising
Students explore the advantages/disadvantages of advertising and all it entails for the consumer. Public relations is examined in depth. In addition, media, slogans, promotion and elements of print and color are examined in detail.
Media Education Lab
Sponsored Content as Propaganda
What is sponsored content? Who produces sponsored content? Why? Is it fair or unfair? What are the privacy implications for consumers? To answer these questions, class members view a model screencast before crafting their own that...
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A Smarter Consumer
Students explore advertisements. In this consumer literacy lesson plan, students discuss advertisements to help them make better buying decisions.
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Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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A Smarter Consumer
Learners explore advertising. In this advertising lesson, students review what they've learned about advertising and discuss how they look at ads differently. Learners brainstorm questions they might ask themselves about an ad before...
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Hershey and Advertising
Students examine Hershey advertising history. In this marketing lesson, students analyze the advertising strategies employed by the Hershey company as they respond to discussion questions about 4 Hershey ads. Students write their own...
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Finan Lit.- Econ. Factors, Decision Making, Advertising
Students are able to understand how supply and demand affects the economy and consumers. They introduced to how supply and demand affects the economy and consumers. Students use a rational decision-making process to set and implement...
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Advertising and Consumerism of the 1920's
Eleventh graders discover the impact of advertising in 1920's America. In this 20th century history lesson, 11th graders complete KNU charts as they research marketing techniques that were used during the decade to promote consumerism.
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Group Advertising Project Using iMovie
Students, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.
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Do You Know What You're Really Getting In Your Pet Food?
Fifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.
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Life Skills for Vocational Success: Transportation, Owning a Car, Topic 1: Purchasing a Car
Discuss things to consider when purchasing a car with high schoolers. They will use newspaper ads to locate a car in their price range. Then they use a "Loan Calculation Chart" to estimate monthly payments of their car. In the end, they...
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Packaging Tricks
Young scholars become aware of the ways in which packaging is designed to attract kids. In a series of activites, students compare similar food products, assess nutritional value, and participate in field trip to see how packaging...
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Deciphering Your Cell Phone Bill
You just got your first cell phone bill, but what does it all mean? Clear up the confusion for your young consumers as they break down and itemize a cell phone bill to better understand what they are paying for and why. This type of...
Media Education Lab
Understanding Viral Messages
Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...
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Do You Really Need It?
A large part of understanding personal finance and economics is grasping the concept of wants and needs. This presentation provides students with basic yet effective definitions of wants, needs, and how they effect advertisements and...
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Chapter 11: Aggregate Demand and Aggregate Supply
Bring the intricacies of the Aggregate Demand-Aggregate Supply Model (AD-AS) to life in this detailed - yet understandable - presentation. Viewers will appreciate the clear explanations and graphs as they begin their adventure through...
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Ad Awareness from Admongo.gov
Students explore mass media by completing worksheets in class. For this consumerism lesson, students discuss the meaning behind advertisements and how they are used in television, the Internet and print. Students analyze a group of ads...
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Pictures and Slogans Persuade an Audience
Students discover relationships between advertisement and persuasive techniques. For this literacy and consumer education lesson, students select magazine or newspaper advertisements that use symbols, pictures, and slogans to persuade...
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“Leading Doctors Say…”
Seventh graders analyze how media and celebrities influence consumers. In this social studies lesson, 7th graders view different commercials and discuss their advertising techniques. They explain why celebrities are often used to give...
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The Great Cookie Company
Fourth graders implement real life application of money, problem solving, economics, and consumer awareness. In this three week economics unit, 4th graders operate a business, write checks, balance accounts, and market their product.
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"Let's Make Some Money"
Students complete a project about economics, supply, and advertising. In this advertising lesson, students discuss how money is made, entrepreneurs, and advertising. They make their own business with toys to sell to Kindergartners.
Practical Money Skills
Protecting Your Money
How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a instructional activity about consumer rights. They review laws that keep consumers safe from faulty...