Curated OER
The 1920s: The Rise of Consumer Culture
Students examine economic, social, and cultural aspects of the 1920s. They provide a brief political history of the 1920s, focusing on the death of Warren Harding (Was he poisoned by his wife?) and develop skills in analyzing...
Curated OER
Pros and Cons of Advertising
Twelfth graders compare and contrast television commercials. They write paragraphs explaining how different company commercials for the same product can confuse consumers.
Curated OER
Driving the Digital Highway
Students research a specific type of innovative computer technology in automobiles or other commonplace products or services and create a radio advertisement 'selling' this innovation.
Curated OER
Giving'Em The Business
Students work in groups of 4-5 to form a business, create, market & sell their product, and track their expenses and profits. They experience the roles of producer, distributor, and consumer of goods. They collect, organize and...
Curated OER
Pitching Patriotism
Students analyze the use of color, images and type used in print advertising, then "pitch" a company. They, in groups, brainstorm products and services of companies that may be affected by the war in Iraq.
Curated OER
Breaking News English: Coca-Cola
In this Coca-Cola worksheet, students read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write, and...
Curated OER
A Shopping Spree!
In this adding prices of items learning exercise, students choose items and add their totals using mental math, paper and pencil, and the calculator.
Curated OER
Breaking News English: Microsoft Windows
In this Microsoft Windows activity, students read the article, answer true and false questions, complete synonym matching, complete phrase matching, complete a gap fill, answer short answer questions, answer discussion questions, write,...
Curated OER
Generic vs. Brand Name
Students compare and contrast generic and brand name products and the costs of producing each. They explore the "Bargain Basement" section of the ING website, participate in a soda taste test, and tally the results of the taste test on a...
Curated OER
Cultural Logo Design
Students create a logo design to express their own identity. In this logo design lesson plan, students list ten words to describe who they are and choose two of them to use in a logo. Students draw images and choose various forms of...
Curated OER
Red Hot Resume
Students listen to a "Help Wanted" story, paraphrase the story, and discuss vocabulary. After reading the story again, students complete a worksheet replacing the vocabulary words with their own words so that the story makes sense to them.
Curated OER
Analyzing My Path to Success
Seventh graders review their graphs from the previous lesson about trends. Individually, they identify their personal strengths and weaknesses when it comes to being successful. To end the lesson, they use this information to write a...
Curated OER
Comparison Shopping
Elementary schoolers explore the concepts associated with comparison shopping, and the concept of need versus want. They also look closely at the power of advertising and become more aware of the messages that ads present. After taking...
Curated OER
Is Bigger Always Better?
Explore rational numbers with the young mathematicians in your class. They will investigate decimals, fractions, and percents before ordering and comparing rational numbers. This multi-day unit includes differentiation activities and...
Curated OER
A Day in the Life: Studying Ancient Rome
Class members use their knowledge of Ancient Rome to write articles for an online newspaper. Using WebBlender, learners craft articles that feature Roman politics, culture, and leisure activities.
Curated OER
Metaphors Are Like Similes...Right?
Build the basis for critical thinking by increasing mastery of metaphors, similes, and analogies. Clear up the confusion that often marks lessons on figurative langauge. A very insightful article, full of great links.
Curated OER
Consumerism
Young scholars identify image and information ads, define consumer goods and services, explain teen consumer spending impacts.
Curated OER
You'd Better Shop Around
Students compare and contrast the prices of various food items at different grocery stores using newspaper advertisements. Students discuss the benefits and drawbacks of shopping around for items that fit within their monthly budget.
Curated OER
Making Choices
Students work with a partner to write a play, story or ad that teaches about our choices as consumers. Students focus on educating people about how food choices make a difference in their lives.
Curated OER
ADULT ESOL LESSON PLAN--Consumer Education
Students research the various establishments where one can buy clothing and the cost of those purchases. With the help of a lengthy vocabulary list, magazines and newspapers, students name and identify the cost of basic items of clothing.
PLS 3rd Learning
A Place to Hang Your Hat
Kids get real about moving out and living on their own. They review landlord/tenant laws, discuss housing options and then check the classified ads. Individually or in pairs, they research housing options and discuss topics such as...
Curated OER
Got Character?
Learners create an advertisement promoting good behavior. This character-development lesson plan from Boys Town High School involves students studying the history of the Got Milk?advertising campaign. After a discussion of marketing...
Beyond Benign
The Green Zine
It's time for your class to advertise what they've learned! The culminating lesson plan in the 24-part series asks scholars to use their newfound chemistry knowledge to create advertisements. Their magazine advertisements describe the...