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Kids Are Consumers Too
Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...
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A Thanksgiving Language Lesson!
Sixth graders, in groups, create restaurants, menus, and advertisements to attract Thanksgiving Day customers.
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Huddle up with a Character based Economic Plan to help Community Friends
Young scholars complete Perseverance, Courage, and Caring lessons from Get into the Game: Beyond Winning to properly prepare students for cooperative group learning and create a class climate conducive for a successful unit. They create...
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To Market to Market
Fourth graders research a product and participate in an integrated simulation of a free market economy where students will create, buy and sell a good or service. In completing this activity, 4th graders understand the concepts and...
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The Raid on Raters
Students read and discuss the article "Hollywood Rethinks its Rating Process." They discuss their views on the rating system. Students work in small groups to role play a "headhunting" company to find applicants for a new and improved...
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The Apprentice: A Study of Business and Technical Writing
Middle schoolers explore business practices by creating a portfolio in class. In this business writing lesson, students identify the causes for a businesses success and failure before deciding on a business they would like to create....
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Once Upon A Time...
Students discuss elements of fairy tales, examine selected piece of Robert Harris' art, and compose fairy tales based on what they see and imagine. Students then view homes in Harris' artwork collection, create home in which they would...
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Targets
Learners evaluate advertisements for alcohol products. They watch a video, answer discussion questions, and create a collage using magazine alcohol ads with rewritten captions.
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Shades of Meaning
Students use words with similar meanings to analyze implied meanings. In this word connotation lesson, the teacher introduces the activity by asking students whether a new product should be advertised as "newfangled" or "cutting-edge." ...
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Kidding Around In The 1980s
Students examine pop culture of the 1980s. In this historical time period lesson, students view a Smurfs cartoon from the 1980s and discuss its similarities and differences to cartoons today. Students work in groups to...
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Media Awareness: Key Concepts in Advertising
Students examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...
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Real Life Challenge
In this career worksheet, students complete one of the listed projects on the sheet. They create a menu for one day and calculate the total cost for a day's worth of food. Students also design a career brochure to educate others about...
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Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
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Personal Ads
Students study advertisements from the 'H.I.V Stops with Me' Web site and develop similar theme-based advertisements geared specifically toward an H.I.V.-positive teenage audience.
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Gender Bias in Advertising
Students view different paintings and discuss different advertisements that display gender bias, and redesign an advertisement found in a magazine, removing at least five aspects of the gender bias they find.
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Critical Viewer Activity
Students practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Students discover how advertisers use re-imaging to manipulate photographs and discuss how they can become critical...
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Dogfighting Unit Lesson Five--The Media and Propaganda
Students consider the implications of dogfighting. In this character education lesson, students examine propaganda in advertising and then create their own anti-dogfighting advertisements.
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Using Pictures and Slogans to Persuade an Audience!
Students discuss how writers use various techniques to persuade an audience and examine examples used in the media. They interpret their thoughts and feelings about pictures, symbols and slogans and create an advertisement using the...
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The Media and You
Seventh graders discuss the main purposes of media. Using various advertisements, they identify the method used by the advertisers in each example. They use these methods to create and sell their own product to the class. They use the...
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Persuasive Tactics in Media
Young scholars present a skit to the class and explain what persuasion tactic they used. In this persuasive tactics lesson, students discuss methods of persuasion used in various advertisements. The teacher leads and gives examples...
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Railroad Advertising: Let's Go for a Ride!
Young scholars examine advertising from early to mid twentieth century. In this advertising techniques lesson, students assess the different ways advertisers "sold" the concept of railroad travel. Young scholars examine a...
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Ad Creation from Admongo.gov
Young scholars explore consumerism by completing a worksheet. For this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Young...
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I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...