Museum of the Moving Image
Playing on Emotions: Focus on Political Ads Featuring Children
Political ads are designed to play on viewers' emotions. The focus of this resource is on ads that feature children, either to establish the candidate as family friendly, or to create fear for children in the minds of viewers. Groups...
Curated OER
Full Circle Advertising: A Look at Teen Alcohol Use and Fetal Alcohol Syndrome
High schoolers analyze ads and learn about the effects of alcohol. Note that the PowerPoint mentioned in the procedure is not included, so you will need to prepare your own presentation. After the lecture, segue into fetal alcohol...
US National Library of Medicine
Drug Use and Abuse: Past and Present
Pick your poison: tobacco, alcohol, opiates, cocaine, or marijuana. An online exhibition launches a research project that asks groups to select one of the five drugs and gather information on how the use of the drug and the regulations...
PBS
Stories of Painkiller Addiction: Prescription Drug Abuse Awareness Campaign
The I-STOP law was designed to regulate the distribution and tracking of prescription drugs. After reading an article about its signing and implementation, middle and high schoolers work together to come up with their own ideas for an...
Curated OER
The Other Drug War
Students examine the concepts of media literacy and how they apply to prescription drug advertising. They watch and discuss the Frontline video, "The Other Drug War," complete a worksheet, and answer questions regarding magazine drug...
Curated OER
Bush Plans Hit on Drug Use
Students explore the topic of drug abuse. In this health journalism lesson, students read the USA Today article titled "Bush Plans Hit on Drub Abuse," respond to discussion questions regarding the article, and complete an activity based...
Curated OER
Anti-drug Shock Tactics
Students evaluate the effectiveness of 'shock tactics' to discourage drug abuse. They view a video about the death of a 21-year-old heroin addict. In small groups they discuss the video and complete comment sheet.
Curated OER
This Is Your Brain on Pot
Students explore the causes and effects of marijuana addiction and research how THC affects different areas of the brain. They synthesize their knowledge by creating print advertisements that inform teenagers about the physiologic danger...
The New York Times
Investigating the Heroin and Prescription Opioid Epidemic
How bad is the opioid crisis in America? Has it gotten worse in the last few decades? Why? High schoolers delve into these questions with a thorough and thoughtful lesson from The New York Times on heroin prescription opioids. Starting...
Nemours KidsHealth
Alcohol: Grades 9-12
Two activities ask high schoolers to consider the role of alcohol culture in their lives. First, groups analyze the types of appeals used in newspaper ads for alcoholic drinks and compare those images with what they have observed....
Curated OER
Taking a Closer Look (Critical Viewing)
Students explore persuasive writing in advertisements. For this advertisements lesson, students evaluate tobacco advertisements for persuasion techniques. Students then create a counter advertisement against smoking.
PBS
Stories of Painkiller Addiction: The Brain on Autopilot
For some people, the force of addiction can be as biologically compelling as the drive for food or water. High schoolers watch a video segment about Ryan, a recovering addict, and learn more about how opioids and other drugs can affect...
Scholastic
Analyzing Media Messages
Telling young people to just say no can be difficult in a world that inundates them with messages to just say yes. A lesson on media messages encourages teenagers to analyze song lyrics and advertisements that mention drugs and/or...
Curated OER
The Other Drug War
Students develop critical thinking skills as they construct arguments for one of the three debates described in the lesson on "The Other Drug War."
Curated OER
Parents are unawareof Ecstasy risk:Anti-drug Education
Learners read an article on parents unawareness of Ecstasy use. In this current events lesson, students infer issues related to teen drug use and parent prevention and engage in a class discussion. Learners give a quiz related to Ecstasy...
Curated OER
Presidential Election 2004: Analyzing the Attack Ads
Students view and text the text of presidential election advertisements in 2004. Using the ads, they analyze them and check the validity of the statements made. They answer discuss questions for each ad and share them with the class.
Curated OER
Getting Under Your Skin
Pupils design advertisements that promote and explain the science of new transdermal drug therapies to the general public.
Curated OER
Be True To You
Middle schoolers investigate the concept of stereotyping and how it done in our society. They use the example of a drug dealer and how one is identified using characteristics of stereotyping. They watch a commercial about drug use and...
Curated OER
The Best Birthday Present Ever
Students view a PBS "In the Mix" video about smoking and identify cigarette ingredients, the physical effects of smoking and techniques used in tobacco advertising. They compose a letter persuading someone to quit smoking.
Curated OER
Health Grade 1
First graders determine the difference between good and bad drugs. In this lesson about drug awareness, 1st graders explore differences between drugs. Students will look at picture and understand what uses there are for drugs. Students...
Curated OER
That's Dope - Part 1
Students investigate drugs in sports. In this performance enhancing drugs instructional activity, students discuss the uses for steroids in medicine and sports. Students utilize the web to play a steroid related game, view media clips of...
Curated OER
Headaches
Students create a commercial for a headache remedy. In this health and advertising lesson, students review a video describing several types of headaches and treatments for each. They will create a commercial addressing one of the...
Curated OER
BUS: The Future Begins Yesterday-Making Medicines
Your learners have all been to the drug store to pick up a prescription, but have they considered working on the other side of the counter? Discuss the potential career possibilities available to those interested in the pharmaceutical...
Curated OER
Make It True
Students examine the deceptive ads for tobacco products. They choose an ad and draws his or her own version of the ad, using facts about the dangers of smoking. Students may pardody the ad. They glue their ad and the actual ad side by...