Curated OER
You've Gotta Have a Gimmick!: A Lesson in Junk Food Advertising
Students examine marketing techniques used in television and magazine snack food ads. They analyze and discuss Internet kids clubs, complete various handouts that examine ads for food, and create a commercial for a food product.
Curated OER
Do You Know What You're Really Getting In Your Pet Food?
Fifth graders examine advertising on wrappers and determine how it makes them feel about the product. They determine through a discussion the kinds of advertising/marketing techniques used to attract them to a product.
Curated OER
Marketing to Teens: Introduction
An introductory lesson shows learners how pervasive and influential advertising is in our culture; particularly, how teenagers are actively targeted by advertisers. As teenagers, your students already have all the information they need...
Curated OER
Sweet-Talkers
Students investigate what is being sold to them. In this media awareness lesson, students visit selected websites to take a closer look at advertising marketed at them. Students discuss the implications of marketing geared toward children.
Curated OER
Does Hawaiian Agriculture Feed Hawaii's People?
Learners research background information about Hawaiian agriculture in a variety of resources, then read and collect newspaper ads marketing local produce. They suggest food preparation ideas using local produce.
Institute for Humane Education
In Your Face: Reclaiming Billboards
Ads here, ads there, ads everywhere—but what do they communicate? Pupils discuss this topic and develop a list of personal values. They then work as creative directors at an advertising firm to create billboards that reflect community...
Curated OER
From the Store to the Shopper
Learners explore the marketing process that companies use, including their advertising campaigns. As a class, they discuss how supermarkets develop new brands, determine how to package their goods, price them, and select the products....
Education World
Monster Mash
Students brainstorm ideas for an original product with the same name, "Monster Mash" and find a unique way to market their invention. They create a prototype of the package in which their product could be sold and focus on marketing...
Curated OER
BUS: The Future Begins Yesterday-Making Medicines
Your learners have all been to the drug store to pick up a prescription, but have they considered working on the other side of the counter? Discuss the potential career possibilities available to those interested in the pharmaceutical...
Curated OER
Running a School Bakery
Students explore marketing concepts while producing food items to sell.
Curated OER
Hoodia Hoodoo
Learners assess the credibility of various Internet sites that advertise and review Hoodia weight-loss products. They review news stories on Hoodia products and compare to the claims made by advertisers of Hoodia. Each student also...
Curated OER
Breaking News English: Euro Junk Food Warning
In this English worksheet, students read "Euro Junk Food Warning," and then respond to 47 fill in the blank, 7 short answer, 20 matching, and 8 true or false questions about the selection.
Curated OER
Packaging Tricks
Learners become aware of the ways in which packaging is designed to attract kids. In a series of activites, students compare similar food products, assess nutritional value, and participate in field trip to see how packaging affects...
Curated OER
Giving'Em The Business
Students work in groups of 4-5 to form a business, create, market & sell their product, and track their expenses and profits. They experience the roles of producer, distributor, and consumer of goods. They collect, organize and...
Curated OER
Giving Them the Business
Students work in small groups of 4-5 students to form a business, create, market and sell their product, and track their expenses and profits. They experience the roles of the producer, distributor, and consumer of goods.
Utah Education Network (UEN)
Vocabulary Consumerism
If you receive poor service, should you contact the FDA or the BBB? Discuss important economic terms with a vocabulary practice page. Learners fill in the blanks after each concept and elaborate on its function in the economy.
Curated OER
Is Modern Culture Ruining Childhood?
There are a lot of different ways a learner could respond to this New York Times article discussing the effects of modern culture on childhood. After reading the article, pupils construct a thoughtful blog post. The guiding questions...
Annenberg Foundation
The Progressives
The Progressive Era brought about a word that often leads to turmoil—change! Learners research the late 1800s in American history to uncover societal issues gripping the nation back in the day. The 15th lesson of a 22-part series...
Curated OER
Setting Up Shop
Seventh graders investigate what goes in to starting a retail store. In this business economics lesson, 7th graders brainstorm products they would like to sell and use magazines, newspapers and real estate listings to bring their store...
Curated OER
Breaking News English: Anti-McDonald's McDavids Beat Goliath
In this English learning exercise, students read "Anti-McDonald's McDavids Beat Goliath," and then respond to 8 multiple choice, 27 fill in the blank, 7 short answer, 20 matching, and 8 true or false questions about the selection.