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Truth and Advertising
Students view and analyze fragments of advertising images from magazines to become familiar with different techniques used to sell products, write captions for advertisements, and create their own advertisements from scratch based on...
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Pictures and Slogans Persuade an Audience!
Students understand that writers utilize various techniques to persuade an audience. They develop an awareness of how the media works to persuade them as the consumer. They create a visual representation of various feelings and emotions...
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"I Don't Pay Attention to Advertisements? (At least I don't think so?)"
Sixth graders study eight persuasive techniques that occur in a variety of media types. They write a persuasive essay and present it to the class. They create a "new product" for which they produce an advertisement using persuasive...
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Business: What Are Advertisers Selling?
Students will search for hidden messages in advertising and the "hidden audience." They gain a greater understanding of the structures of advetising and marketing.
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The Use of Printed Page- Newspapers, magazines and advertising
Young scholars study the process of making paper. In this papermaking lesson plan students see the benefits of a printed page and creat their own paper.
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Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
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Image Reform
Students cut random pictures from magazines. In groups, students share their images with each other and explain what they liked about the picture. After creating a collage of the pictures, students tell a story about something personal...
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Body Image
Fifth graders look at advertisements paying close attention to the people in them, then create an advertisement based on a healthy body image. In this health lesson, 5th graders analyze magazine or television advertisements for the...
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Are You For Real?
Students try to find newspaper and magazine articles that are informative or persuasive. They practice determining the differences between the two types of articles. They identify the devices authors use to persuade the audience.
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Worksheet for Analysis of an Advertisement
Students critique advertisements in magazines, newspapers and telephone books. In this advertising lesson plan, students complete a class activity in which they locate specific advertisements, then answer questions that analyze the...
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Media Analysis--Culture and Gender Roles
Ninth graders participate in class discussion about culture and how it influences our lives then complete an analysis of advertisements from popular magazines to derive what effects they have on our culture. They use analysis of adds to...
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Ad Awareness
Students review advertisements. In this advertising lesson, students define advertising and determine the main reason ads are created. Students define what it means to be a consumer and advertiser. Students are divided into groups and...
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Tobacco
Young scholars write paragraphs about the message of an advertisement ad they see in magazines and their intended audience. In this advertisements lesson plan, students look at tobacco, clothing, hair products, and more.
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For Sale - Ageless Water
Learners discuss the topic of everlasting life after completing the novel, Tuck Everlasting. They examine advertisements for bottled water on the Internet and in magazines. Then they create their own advertisement for ageless water.
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When Are We Ever Going To Use This?
Middle schoolers explore the relationships between fractions, decimals, and percents in a real-world context. They examine examples of percents from magazines and newspapers, and create posters that depict the use of percents in articles...
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World War II: Causes And Consequences
Young scholars discuss the U.S. economy, society, and politics in the years following World War II. They explore the boom in advertising during this period by reviewing print advertisements from the late 1940s and early 1950s. ...
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Purpose of Advertising
Students recognize nonverbal cues in advertisements. In this advertising lesson, students navigate a website with history of advertisements. Students collect sample advertisements. Students plan and perform or...
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The "Ad" Survey-What Makes a Print Ad Convincing?
Learners develop opinions from a variety of materials, recognize and analyze bias, propaganda and stereotypes, and evaluate effectiveness of print advertisements.
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Ratios, Proportions and Percents
Fifth graders complete 3 activities centered around percents. In this ratios, proportions and percents instructional activity, 5th graders create designs on grid paper that illustrate a variety of percents, solve percent problems...
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An Honest Cigarette Ad?
Students recognize the intended audience for a certain advertisement They recognize advertising techniques aimed at the intended audience and create their own advertisements about the truth of cigarette smoking. Students begin to see...
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Deception and Advertising: When is it Misleading and when is it Puffery?
Eighth graders explore advertisements and deception in advertising. In this marketing and advertising lesson, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the immediate...
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Media Awareness: the Basics of Advertising
Young scholars explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Young scholars then create advertisements for products.
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Create Your Own Ad
Students examine the elements of advertising. They analyze the format and structure of advertisements. They develop awareness of advertising techniques and explain that media messages and products are composed of a series of separate...
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In and Out Function Problems
Third graders solve In and Out function problems. They analyze a chart and discuss the steps to solving the functions, and discuss the patterns and complete the charts. Students then create a book of repeating patterns using magazines,...