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Advertising
Students critically examine the purpose and methods of effective advertising. In this advertising lesson, students examine advertisements online and in magazine; they must determine target markets and purpose and reliability of...
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Ad Attack!
Students analyze the hidden messages of advertisements targeted to their age group.
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What Does Advertising Say About Smoking?
Students examine tobacco advertisements. In this smoking advertisements activity, students read old magazine or newspaper ads to determine their purpose and influence. Students also discuss how to make responsible health...
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Hoops! There It Is!
Fifth graders view and discuss the use of voice in writing through the in-your-face, aggressive, powerful messages of the Nike advertisements and the book Hoops as examples of the intensity words can have and how voice is expressed. A...
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Have Minorities Gained Acceptance
Learners cite evidence gathered from magazines about how much Blacks are accepted into the mainstream of American life. They support their conclusions by writing an answer to an essay question.
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Advertise With Geography...it's Free And It's Easy!!
Learners establish awareness of how landforms/landmarks produce a visual image of a region and demonstrate how advertisers use the "positive geographical image" to sell their product by creating their own advertisements.
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Eye Care
Students list different ways of caring for their eyes. They collect magazine photos of people wearing glasses. Organize eye exams for the class. They ponder the consideration that wearing eye wear protects one's eyes.
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Agreement In Spanish
Eighth graders engage in a lesson that is about the use of adjectives in advertising to communicate to the public. They look at advertisements and identify the different adjectives used in the text while determining the effectiveness of...
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MFL: Dangerous Driving
Young scholars discuss why speed limits are important for safety of others. They examine public advertisements aimed at reducing the amount of deaths on the road. They read an article about traffic accidents and answer questions. They...
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Children's Rights
Students research studenT rights in democratic and non-democratic societies. They create group projects such as advertisements and posters, which demonstrate their awareness of civic involvement.
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Privilege and Power
Seventh graders examine the way privilege and power are broken down in their own community. Using a Venn diagram, they compare and contrast Robert Harris' paintings based on these two concepts. They write their own story based on one...
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Consumerism
Students examine the techniques that companies use to sell their products. In this consumerism instructional activity students create an ad for a company and create a handcrafted butterfly.
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Values and Images Reflected in TV Commercials
Pupils view commercials from American and Latin American cultures and discuss the values and selling strategies used in each commercial.
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Sing Your Way Through Phonics Lesson Plan
Students recognize and spell sets of words with r-controlled vowels. They become familiar with r-controlled spelling patterns.
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I'm Convinced!
Students examine persuasive techniques used to sell products, and create and write an advertisement for peanut butter.
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US Geography: The Midwest
Students investigate the geography and agricultural products of the Midwestern United States. In this US geography instructional activity, students watch and discuss a video that depicts the Midwest of the US as the breadbasket of the...
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U.S. Geography: The Midwest
Learners research agricultural products of the Midwest. For this Midwest lesson, students watch a video about the geography of the Midwest, discuss how topographical features were formed and review the agricultural products the Midwest...
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Conflict Diamonds
Students examine how diamonds are portrayed in American culture. They identify the political and social implications of conflict diamonds and the locations of these diamonds in Africa. They evaluate the effectiveness of the Kimberley...
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Analyzing Folklore: Redwall
Brian Jacques’ novel Redwall provides the focus for a series of lessons involving the analysis of folklore. Adopting the persona of a character, groups write letters in the voice of their character, assemble a collage using Microsoft...
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Lab Experiments in Nutrition
Looking for authentic hands-on nutritional experiments? High schoolers will perform experiments to test for the presence of vitamin C in several solutions as well as the effect of caffeine on Daphnia. They will also consider the...
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Marketing to Teens: Parody Ads
High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...
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Full Circle Advertising: A Look at Teen Alcohol Use and Fetal Alcohol Syndrome
High schoolers analyze ads and learn about the effects of alcohol. Note that the PowerPoint mentioned in the procedure is not included, so you will need to prepare your own presentation. After the lecture, segue into fetal alcohol...
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Pet Pellets
Students create and design advertising for a tempting new pet food! They create an imaginary pet food, analyze and identify types of propaganda and design packaging and advertising for the pet food.
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The Art of Advertising
Get your class thinking about advertising with this lesson plan. Over the course of 15 days, your class will discuss advertising techniques, study the concepts of pathos, logos, and ethos, and analyze the persuasive techniques of...