Curated OER
Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
Curated OER
Allowing Students to Explore Simple Physics and Marketing in English Class
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
Curated OER
Consumerism Scavenger Hunt
In this social studies activity, students discover how to be an informed consumer by first reading 10 questions pertaining to marketing, advertising and purchasing choices. Students use Internet searches to find the answers. There are...
Curated OER
Finding and Authenticating Online Information on Global Development Issues
Students discover how to find authoritative resources. In this research skills lesson plan, students examine strategies for using the Internet effectively to research global development issues.
Curated OER
Take this Job and Love It!
High schoolers need to be prepared to enter the job market during or after high school. Here are six preparational activities geared at getting those kids ready to enter the job market. They conduct research on various jobs, learn...
Curated OER
Pedal Power Goes Global
Learners role play as a consulting firm that has been hired to research various countries and determine if and how the Pedal Power bicycle company should sell its bicycles abroad.
Curated OER
What is the Dow?
Students study about the most widely reported stock market indicator by the news media, the Dow or DJIA, short for Dow Jones Industrial Average. They complete a table that divides these 30 companies into different industry groups.
Centers for Disease Control and Prevention
Youth Exposure to Advertising and E-Cigarette Use
Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...
College Board
Evaluating Sources: How Credible Are They?
How can learners evaluate research sources for authority, accuracy, and credibility? By completing readings, discussions, and graphic organizers, scholars learn how to properly evaluate sources to find credible information. Additionally,...
Curated OER
Action, Please!
Students create an advertising campaign. In this environmental education lesson, students research aluminum and aluminum can recycling. Students wrap the lesson up by writing newspaper articles, creating public service announcements, and...
Curated OER
Honesty In Reporting Research
Students view and discuss a video on dishonesty. Then they have a homework assignment to apply this discussion to household products that have resulted from scientific research which was falsified in order to get the product approved for...
Curated OER
How Safe is that Fresh Autumn Cider?
Corn stalks and pumpkins, caramel apples and cider, falling leaves and brisk nights. There are a few of autumn's favorite things. But how safe is that unpasteurized cider bought at the roadside stand? Young researchers investigate the...
Curated OER
Lesson Plan: The Net Neutrality Debate
Should Internet users who send data-heavy content pay higher fees than those who are involved in activities, like sending an email, that have less content? This question is at the heart of the Net Neutrality debate. After watching a PBS...
ProCon
Universal Basic Income
Should the United States adopt a universal basic income? After reading brief background information, scholars research the debate topic by reviewing the top three pros and cons. They also respond to a survey question and review other...
Curated OER
Grade A: The Market for a Yale Woman's Eggs by Jessica Cohen
What would it be like to sell your eggs to a couple who can't have children on their own? Could you even imagine it? As most of us have never been in this position, this descriptive essay is really quite interesting. The reading itself...
Curated OER
Team Up for Sports Marketing
Learners choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
Curated OER
Careers in Marketing
Pupils examine careers in marketing and prepare "personal portfolios" containing their research. Using the Eureka program, they complete assignment sheets and select careers to research. Students include in their portfolios information...
Curated OER
Ad Creation from Admongo.gov
Students explore consumerism by completing a worksheet. In this advertisement lesson, students discuss the relationship between the media and consumerism while analyzing advertisements from the Internet, magazines and T.V. Students...
Curated OER
Vikings
In this Vikings worksheet, students read a passage on the Vikings, answer short answer questions, draw, and research the internet. Students complete 4 activities.
Curated OER
Lesson 2 How Do You Find Stock Symbols?
Students practice finding stock symbols by company, industry, and country. Stock symbols are necessary to find company information such as stock charts, news, and financial data on the Internet.
Curated OER
Advertising Through the Decades
Twelfth graders compare and contrast advertising styles and motives from 1920 to present. Using internet research and print advertisements students make comparisons and inferences about the function of marketing. At the culmination of...
Curated OER
Build Your Dream Science Lab
Would your ideal science lab be filled with bubbling beakers and zapping Tesla coils? Or would it contain state-of-the-art computer technology and data analysis? Dream big with an innovative lesson that connects math and language...
Curated OER
Media Awareness: the Basics of Advertising
Students explore marketing techniques. In this media awareness lesson, students watch instructor-selected advertising and identify the marketing techniques used in each of them. Students then create advertisements for products.
Curated OER
Researching Stocks on New York Stock Exchange
Sixth graders research to find background information and stock history over the last year about a company listed on the NYSE. They evaluate whether or not they should "invest" in that company. They write a persuasive essay outlining...
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