Youth Exposure to Advertising and E-Cigarette Use

Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies the major sources of e-cigarette advertising.

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CCSS: Adaptable
Instructional Ideas

  • Divide the class into groups of four, assign each member one advertising method to research, and then have members share their findings with the group
  • Individuals should find examples of the advertising, analyze the appeals used, and share their research with the group
  • Form expert groups of those who research the same advertising method and have them compare their findings
  • Post the infographic in your classroom
Classroom Considerations

  • Presumes class members have previous knowledge of propaganda appeals
  • The statistics used on the infographic are from 2016
Pros

  • The infographic can easily be enlarged and posted in the classroom
Cons

  • Does not includes suggestions for how to address the advertising