Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies the major sources of e-cigarette advertising.
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CCSS:
Adaptable
Instructional Ideas
- Divide the class into groups of four, assign each member one advertising method to research, and then have members share their findings with the group
- Individuals should find examples of the advertising, analyze the appeals used, and share their research with the group
- Form expert groups of those who research the same advertising method and have them compare their findings
- Post the infographic in your classroom
Classroom Considerations
- Presumes class members have previous knowledge of propaganda appeals
- The statistics used on the infographic are from 2016
Pros
- The infographic can easily be enlarged and posted in the classroom
Cons
- Does not includes suggestions for how to address the advertising
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