Curated OER
Power Builders: Leaders and Cities
Students are explained that they are going to consider why cities are built and what needs they meet for their residents. They view a video "The Building of New York City." Students work in small groups to plan imaginary city. They...
Curated OER
Challenges in Changing the Face of a City
Students examine a video in which people want to change the city of Oakland, California. They decide on the best course of action.
Other
Business plans.org: Marketing Plan
This article discusses the information necessary to write a marketing plan. The concepts discussed include: generic strategies and strategies for pricing, distribution, promotion, advertising, and market segmentation.
Curated OER
Bized.com: Market Segmentation
This site, which is provided for by Bized.com, gives a definition and explanation of the bases of segmentation.
Council for Economic Education
Econ Ed Link: Market Ability
Marketplace, a daily economics news program heard on National Public Radio, featured a story on January 8, 2002, titled "Microsoft Invades the Kitchen." In this segment, reporter Aaron Schachter describes consumers' enthusiasm, or lack...
Other
Market Research: Brand Positioning
An excellent definition of product/brand positions with a helpful graphic of positioning.
Other
Business plans.org: Demographics
This page offers links to many resources needed for demographic studies, including population studies, consumer demographics, U.S. Census data files, a reference tool to the world's population literature, World Wide Web visitor...
Sophia Learning
Sophia: Concept of Demand
A series of resources provided to teach students the concept of demand and demand curve shifts. After taking notes, students can view two video segments to help clarify the concept.
PBS
Wnet: Thirteen: Freedom: A History of Us: Depression and War
Looks at the Great Depression in America and the events of World War II under Franklin D. Roosevelt. Adapted from A History of US by Joy Hakim. Includes timeline, glossary, quiz, historic photographs, audioclips, links for further...
Independence Hall Association
U.s. History: A Bank Holiday
Actions taken by Franklin D. Roosevelt upon becoming president in 1933. Read about how he took immediate steps to restore confidence in the banking segment of the American economy.
Sophia Learning
Sophia: Consuming Tv
In this tutorial, students will read about the viewing of television in American households through the reading of a passage and the viewing of a video segment. Students will then engage in answering basic comprehension questions,...
Council for Economic Education
Econ Ed Link: From Butterflies to Buffaloes
Nature tourism, also known as ecotourism, is a fast growing segment of the tourism industry. In this instructional activity, students learn what ecotourism is and explore how conservation of our natural resources can be profitable.