Curated OER
Market Analysis
Learners examine how markets can be broken down by businesses. They explore topics such as market positioning and market segments. They discuss how market structure influences the market itself.
Curated OER
Play the Market
Students participate in a hypothetical experiment. For four weeks, they track 10 stocks they have selected. They discuss their imaginary gains and losses and share their observations about the stock market, and their reactions to this...
Curated OER
Analyzing Advertising
Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...
Curated OER
Branding and Marketing Religion
Students explore religious worship. In this marketing religion lesson, students examine their own religious beliefs and practices as they investigate religious outreach practices.
Curated OER
Marketing in the Travel and Tourism Industry
High schoolers identify vocabulary used in the marketing industry. They use the internet to find marketing resources and discover how companies develop their marketing strategy. They practice using the techniques as well.
Curated OER
Identifying potential target markets
Students analyze data. In this secondary mathematics lesson, students identify the demographic, geographic, and socio-economic characteristics of potential target markets for planned goods and services. Students identify and...
Federal Reserve Bank
The Fed's Role in Making and Setting Monetary Policy: Part 2
How does the Federal Open Market Committee work to formulate the nation's monetary policy in the United States? As the second segment of a lesson on the role of the Fed in setting monetary policy, class members will learn about open...
Curated OER
Oil Market Basics
Students explore the global oil market through a web-quest. In this oil market lesson plan, students conduct a web-quest to gather information related to the global oil market then design and make a mural.
Curated OER
Group Presentation Project
Students teach class by creating a presentation and activity for a section of the chapter on Marketing Plans and Market Segmentation. They work cooperatively in groups on different sections of the textbook chapter and use PowerPoint to...
Curated OER
Comparison of Economic Systems
Here is a worksheet in which learners identify and compare economic systems (market, command, mixed, etc.) with 18 fill-in-the-blank questions and a graphic organizer.
Curated OER
Calling All Teens: Exploring Product Designs and Marketing Strategies Geared Towards Teenagers
Young scholars consider the marketing of cellphones to teenagers as a springboard to designing products and related marketing strategies aimed at specific segments of the teen market.
PLS 3rd Learning
Priceless
The message that buying things brings happiness is everywhere. Teenagers are not immune to this marketing strategy and benefit from reflecting on the relentless pressure to spend. This exercise invites young adults to consider the value...
Curated OER
Title of Segment: Balance of Trade
Students take a closer look at the balance of trade. In this current events lesson plan, students watch PBS video clips about American trade with China. Students research Chinese production and consumerism in order to determine...
Curated OER
Demonstrate Selling Skills in Travel and Tourism Contexts
High schoolers examine how different organizations use selling. They interpret data and analyze customer needs. They practice their selling skills in a sports tourism market.
Curated OER
Israel & Palestine: The Fight for Peace
Young researchers explore the history of the peace process in the Middle East. They write a paper about the Israeli-Palestinian conflict and view the video Israel and Palestine: The Fight for Peace. They discuss the events leading up to...
Scholastic
The Rise of Railroads: California
Railways are an integral part of the history of California. Using a timeline format, class members connect major historical events to the rise of the railroads and their impact on the state. Activities include a mix of independent and...
Scholastic
The Rise of Railroads: Illinois
Railways not only cross the US, but they are also intertwined with the history of America. Using a timeline format, individuals explore the connections between major events in American history—such as the Civil War—and the rise of the...
Curated OER
East Meets West: Americans on the Move
Young scholars imagine what it was like to be part of the Lewis and Clark expedition. In this Lewis and Clark Expedition lesson plan, students watch "East Meets West: Americans on the Move," and then write journal entries from...
PBS
Elasticity of Demand
High schoolers explore the current economy and determine what items will or will not sell in a poor economy and why. After researching aspects of the current economy, reviewing a provided case study, completing the provided...
Curated OER
Farmers, the Populist Party, and Mississippi (1870-1900)
Students determine the cause and effect of a historical event. They draw conclusions about statistical data and maps and compose a campaign speech for a Populist candidate. They design a political poster and badge for the Populist Party.
Curated OER
Philanthropy in History Lesson 3: Self-sufficiency And the Community
Students study the characteristic of self-sufficiency in people that lived during Colonial times. They investigate the contemporary movement of Habitat for Humanity. They listen to the story of Donald Hall's, The Oxcart Man and write a...
Curated OER
The King of Ranches
In this The King of Ranches worksheet, students watch the video The King of Ranches and fill in the blanks to sentences about it. Students complete 11 sentences.
Curated OER
Bretton Woods 60th Anniversary Exhibition
Young scholars examine how the Bretton Woods meeting of 1944 came about to recognize the need for international monetary stability. They study a number of aspects of the meeting.
Curated OER
Power Builders: Leaders and Cities
Students are explained that they are going to consider why cities are built and what needs they meet for their residents. They view a video "The Building of New York City." Students work in small groups to plan imaginary city. They...