Curated OER
And Now, A Word From Our Sponsor
Students act as groups of event planners to invent large entertainment events, determine appropriate sponsorship categories for them, identify potential sponsors within those categories, and pitch their ideas to those companies.
Curated OER
Mesoamerican Market Fair
Students organize an Mesoamerican market fair. In this early civilizations lesson, students celebrate the culmination of a unit on Mesoamerican cultures by planning, marketing, and hosting a market fair complete with food, games,...
Curated OER
Do I Have What it Takes to be an Entrepreneur - and is My Community Ready?
Discover the attributes of entrepreneurs and define what entrepreneurship is while examining data based on local businesses. Learners determine whether their community is supportive of entrepreneurs as they research economic development...
C-SPAN
Big Data and Politics
Movie selection means more than entertainment. Learners consider what information Netflix gathers to understand the concept of "big data." Resource includes clips of experts talking about corporations that harvest the details of our...
Curated OER
Team Up for Sports Marketing
Students choose a sport and promote a real or imaginary team by creating press releases, business cards, and ads or commercials.
Curated OER
Trading Cards for the 21st Century
Students are introduced to sports trading cards that can be 'played' in a compact disc player. They discuss why improvements are made to entertainment products, why they often become successful, and then develop and market an innovative...
Bright Hub Education
Advertisement Analysis
Middle schoolers review magazine ads and take a look at some of the most common advertising techniques. From analyzing these ads, youngsters begin to become aware of how advertisers target specific age groups, gender groups, and how they...
Curated OER
Al Mercado
Students investigate the concept of a market. They produce a dramatization to simulate the daily activities found inside. Students ask questions about the price, location, and use of items. The acting strengthens communication skills and...
Curated OER
Arts & Entertainment/Production Marketing
Students demonstrate a comprehension and a tasteful appreciation of the creative and performing arts. They seek, experiments, and shares reactions of different forms of art. Students analyze and reflect on others' work. They recognize...
Curated OER
Cashing In on Cartoons
Students examine the popularity of cartoon characters in marketing strategies. They work on developing their own cartoon characters that could be used for a licensing plan.
Curated OER
Product Persuasion
Students examine various products and analyze the marketing strategies used to entice consumers. They bring in a product they like to use, and using persuasive writing, they write their own advertisements for their products.
Curated OER
New Toy Project
Students create a new toy for a toy company. They determine the demographics of the target market and explain their decision. Students use the six steps of new product development to develop a new toy for the selected target market.
Curated OER
Fantastic Journeys
Students design a theme park attraction based on a fantastic journey from literature, film, or their own imaginations. They plan a multi-million dollar attraction based on a fantastic voyage from popular culture entertainment.
Curated OER
Downloading Music
Students study the effect that downloading has had on the music industry. As a class, students discuss what they know and do not know about the laws of music downloading. Small groups create a marketing plan to help reduce the amount...
Curated OER
Bratislava Old and New
Students explore the capital of Slovak. In this World History lesson, students read an article that describes specific details about Bratislava, Slovak, then complete numerous activities that are centered around the article, such as a...
Curated OER
Black Hawk Island Hike
Students explore Wisconsin's natural and cultural history through hands-on exploration of Upham Woods. They are shown the basic paddling skills and they work in teams to paddle across the river on barge. Students describe cultural...
Curated OER
I'll Take One!
Fourth graders collectively create a product, slogan, and advertisements for different types of media. They define different types of appeals such as bandwagon, emotional, glittering generalities, snob appeal, plain-folks appeal,...
Curated OER
Toddler's Delight
Students are challenged to design a toy or something that can attach to a toddler's car seat to help distract them during long car trips. Students research toddler toys prior to beginning the design process in order to determine the...
Curated OER
Animation
Students describe what ways did the motion picture industry influence American lifestyle in the 1920's? They evaluate the role of motion pictures in people's lives leading up to the Great Depression.
Curated OER
Keeping News Trustworthy
Students analyze media sources. In this media awareness lesson, students consider media outlets as businesses and discuss how they present information. Students keep media logs and analyze selected newspapers, magazines. or television...
Curated OER
Truce Unlikely In DVD Wars
Students explore basic DVD technology and discover the differences between Blu-ray discs and HD DVDs. In addition, students find advertisements of two very similar products from different manufacturers in the newspaper, and compare them.
Curated OER
"The Father of Lavish Advertising": P.T. Barnum
Students examine the life and work of P.T. Barnum. They discover his advertising techniques and business practices. They examine his use of people with disabilities for amusement.
Curated OER
A Childhood View of the Great Depression in Arkansas
Eighth graders identify the causes for the Great Depression of 1929 and see the effects of the depression, the Great Flood, and the drought in Arkansas through the eyes of a child.
Curated OER
Safety Belts and the Media
Students discuss the importance of using their seat belts in cars. After viewing different public service announcements, they identify ones which made an impact on them. In groups, they draw their own announcement to educate others about...