Handout
US Department of Labor

Bureau of Labor Statistics: Advertising, Promotions and Marketing Managers

For Students 9th - 10th
This report, sponsored by the U.S. Department of Labor describes managerial-level jobs in advertising, marketing, and public relations. The report includes working conditions, needed training, salary, job outlook, etc.
Graphic
Other

Visualistan: Us Programmatic Ad Spending Statistics and Trends

For Students 9th - 10th
This infographic provides statistics and trends related to programmatic and mobile programmatic advertisement spending and revenues.
Article
Other

Nielsen Norman Group: The Use and Misuse of Focus Groups

For Students 9th - 10th
Discusses the pros and cons of using focus groups in advertising, marketing, and system development. (Published January 1, 1997)
Article
Other

Wall Street Journal: Mc Donald's Launches New Ads, Hoping to Tap Goodwill [Doc]

For Students 9th - 10th
This article discusses McDonald's new ad campaign in 1997 to compete against Burger King, Wendy's, and other restaurants in a very competitive market. (10/02/1997)
Website
Federal Trade Commission

Federal Trade Commission: Consumer Information: Jobs and Making Money

For Students 9th - 10th
Consumers in the market for a job, an investment, or a business to run as a second career, see many opportunities in the media. Learn how to navigate through ones with false promises.
Handout
US Department of Labor

Bureau of Labor Statistics: Computer and Information Systems

For Students 9th - 10th
From the Department of Labor, read about the job outlook for Computer and Information Systems Managers. Read about such things as work type to pay.
Lesson Plan
American Geosciences Institute

American Geosciences Institute: Earth Science Week: A Paste With Taste

For Teachers 3rd - 8th
In this activity, students learn about the ingredients in toothpaste and develop a recipe for a new toothpaste, for which they must also create a slogan and an ad for marketing their product to consumers.
Website
Other

Kentucky Association of Deca

For Students 9th - 10th
This site serves as a resource for marketing teachers and students. The organization's goals, officers, and events are given, as well as information on competitions and resources.

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