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The Marketing Mix in Travel and Tourism 1
Students complete this first lesson in a series about how marketing mix is applied to a travel and tourism facility in special interest tourism. They work on a case study of the Anantara Resort and Spa Elephant Camp, in northern...
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The Four P's of Marketing
Students explore how product, price, place and promotion play key roles in the marketing mix.
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Create and Market Your Product
Students work in groups of four to create and market a product. They choose or create a product which fits snuggly in the box given at the beginning of class. Students are told that the product must not be an article of clothing, shoes...
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Lemonade Business Stock Market Intro
Students role play as business owners in order to learn about how certain aspects of business works. In this 3rd - 6th grade lesson plan, students experience creating and running their own business, including earning profits and...
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A FREE MARKET WITH THE HELP OF GOVERNMENT
Students engage in a study that explains how laws and government have policies that affect the economy to run more smoothly. The focus is upon the historical development of the free market and how the government was involved. Students...
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Permit Trading
Emerging environmentalists work in groups and pretend that each is a power company generating electricity for a community. They consider the costs of building a renewable electricity generator that will increasingly replace generating...
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The Ice Cream Shop
Second graders read books about ice cream and plan an ice cream sundae party for the class. They research ingredients and determine how much the party cost each student. They hold a mock opening for an ice cream store and have their party.
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Will the Real Capitalism Please Stand Up?
Students analyze descriptions from five different countries to determine which institutional components of capitalism are present and, if so, to what extent. They then place each on a continuum depending upon the number and strength of...
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Price Controls: Agriculture and Fisheries
Students study the Common Agricultural Policy and the Common Fisheries Policy as cases in which governments try to correct market failure. They complete a question and answer sheet.
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Mercury Emissions: "Cap and Trade" Game
Students identify the role of government in protecting the environment, and participate in a game where they run a profitable or unprofitable power plant in changing market conditions. They summarize the pros and cons of emissions credit...
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Group Advertising Project Using iMovie
Students, while working in groups, pick a product or service from one company to invest in for the Newsday Stock Market Game. They develop an advertisement for the product or service utilizing the iMovie program on the computers.
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The Magic of Markets
Students examine how exchange is trading goods and services with people for other goods and services or money. They examine how people voluntarily exchange goods and services because they expect to be better off after the exchange.
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The Future of China's Economic System
Ninth graders explore China's economic system and the future of the system. They define economic terms, research websites to find examples of how China is developing into a mixed economy system and how it competes with the U.S. for...
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Halloween Graphitti
Students complete multi-curricular activities in a Halloween themed lesson. In this Halloween lesson, students examine newspaper ads to find prices of pumpkins and use them to complete a stem and leaf plot. Students find the diameter,...
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We Can Recycle
Students analyze the symbol for recycling. In this recycling activity, students define and identify various symbols and draw the symbol for recycling. Students investigate ways to keep natural resources in the recycling loop.
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Trading in Gems
Students receive a bag of common gemstones. Without knowing gem names or value, students trade with each other as they desire. They choose one gem from their bags to keep. They discuss the name, value and characteristics of each gem.