Curated OER
Make a Statement
Fifth graders make a statement about their position on the Revolutionary War using various means of expression. One half of students remain loyal to England and the other half want a revolution for independence. They express themselves...
Curated OER
That was Then, This is Now-House and Home
Eleventh graders discover the appreciation of the importance of visuals in exploring different aspects of society past and present. They collaborate on comparing and contrasting information. Students look at what life was like during the...
Curated OER
Reporting Live From...
Students examine the many disasters in West Virginia. In this US history lesson, students write about and give an oral presentation of one of the disasters as if they were reporters.
Curated OER
Xeriscaping In Your Community
Fourth graders participate in a service-learning project to design landscaping that maximizes water use and utilizes indigenous plant species.
Curated OER
Magazine Sales Talks
Learners role-play to determine the best types of magazines that should be purchased for their media center. They create a sales presentation for a particular magazine in small groups. As they listen to each presentation they evaluate...
![Austin Independent School District: Common Persuasive Techniques [Pdf] PPT](https://d15y2dacu3jp90.cloudfront.net/images/attachment_defaults/resource/large/FPO-knovation.png "Austin Independent School District: Common Persuasive Techniques [Pdf] PPT")
Austin Independent School District
Austin Independent School District: Common Persuasive Techniques [Pdf]
View a slide presentation explaining what persuasive techniques are and why they are used. Then learn about six different persuasive techniques used in advertising and see examples of advertisements utilizing some of the techniques....
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...
Education Development Center
Education Development Center, Inc.: Tv411: Reading the Fine Print
An interactive three-part lesson on how fine print is used in advertising. In part one students read three advertisements and determine which details from the ads are important and which are not. In part two students read six...
ReadWriteThink
Read Write Think: Lesson Plan: Persuasive Techniques in Advertising
During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...
Education Development Center
Tune in to Learning: Truth in Advertising
Interactive lesson and activities for learning to look critically at the persuasive techniques of advertisements promoting political candidates and products.
Sophia Learning
Sophia: Your Turn Ad
In this persuasive media lesson, students will engage in viewing a Trix cereal advertisement and then engage in the process of "deconstruction" to analyze the use of propaganda techniques to attract customers. Then students will choose...
Media Smarts
Media Smarts: Adversmarts: Introduction to Food Advertising Online
Media Smarts provides digital and media literacy lessons for students. In this lesson, young students will learn about online advertisements targeted to children. Students will play on online game; they will create an advertisement for a...
Media Smarts
Media Smarts: Can You Spot the Ad?
MediaSmarts provides digital and media literacy lessons for students. In this lesson, young students will learn how to differentiate "branded" and brands" in content. Students will also learn learn strategies and goals of advertisers.
New Zealand Ministry of Education
Nz Ministry of Education: As Far as the Eye Can See
View a variety of television advertisements analyzing visual and verbal features and how these are combined to communicate ideas. Write a coherent essay which expresses and argues a viewpoint about a chosen marketing strategy, linking...
Alabama Learning Exchange
Alex: Weather Instruments for Sale
During this lesson, students will use knowledge they have learned about weather instruments to create a catalog advertisement. Students will use descriptive writing to advertise the use of the weather instrument. They will also use...
ReadWriteThink
Read Write Think: Identifying and Understanding the Fallacies Used in Advertising
Contains plans for four lessons that teach about the fallacies used in advertising such as bandwagon appeal, hasty generalizations, red herrings, emotional appeals, and more. In addition to objectives and standards, this instructional...
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Alabama Learning Exchange
Alex: Com'on Down to Eatonville, Florida
You are Mayor Joe Starks from the book Their Eyes Were Watching God by Zora Neale Hurston, and you want more people to relocate to Eatonville, Florida. Identify five amenities that may make Eatonville attractive to African-Americans...