Curated OER
How Advertisers Persuade
This plan centers around the article "How Advertisers Persuade," although it is not included in the lesson itself. Get your class thinking about advertising, appeals, and techniques that companies use to get their products from the shelf...
Curated OER
Deception and Advertising: When is it Misleading and when is it Puffery?
Eighth graders explore advertisements and deception in advertising. In this marketing and advertising lesson plan, 8th graders write cause and effect paragraphs describing products, promises made, deceptions caused, and the immediate...
Curated OER
Creating a Persuasive Travel Brochure
Middle schoolers create a county and develop an illustrated travel brochure to persuade elementary students to visit their county. In this persuasive writing activity, middle schoolers use descriptive language effectively in a travel...
Federal Trade Commission
A Smarter Consumer
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
Curated OER
Commercials/Ads
Students write a persuasive commercial and advertisement. In this commercial instructional activity, students write a 20 second commercial that persuades people and shares the most important aspects of the company. They evaluate...
Curated OER
Persuasive Essay PowerPoints
Learners address issues important to them by creating a PowerPoint presentation. For this persuasive writing lesson, students discuss issues with their classmates that they wish to address through a persuasive essay they will write....
Curated OER
The Influence of Advertising
Students analyze advertisements and develop guidelines for viewing advertising. In this advertising lesson plan, students discuss print ads, TV commercials, and other examples of ads. Students survey their friends or relatives about...
Curated OER
Creating Your Own Ad
Young scholars analyze the effective advertisements in print and Internet ads. In this advertisements lesson plan, students create a collage of original and repurposed words, graphics, and images of advertisements. Young scholars create...
Curated OER
Critical Consumerism
What are ads really selling? High schoolers examine persuasive techniques used by print and television advertisements. They generate a list of persuasive techniques they're familiar with, and review other types argumentation and...
Curated OER
Persuasion in Print
Advertisers target teenagers. Groups select three magazine advertisements for similar products, analyze the appeals used in each, create a poster that features the persuasive techniques used, and present their findings to the class. The...
Curated OER
Sounds of the Season
During Christmas time, use common carols and Tchaikovsky's Nutcracker music as the basis for writing advertisements. Learners can work in teams or individually as they listen to songs via the links provided. A "Christmas Music Comparison...
Curated OER
The Art of Persuasion-Analysis of Argument
Analyze advertising techniques in order to pinpoint persuasive strategies that writers use. These same techniques are then examined in persuasive speeches. You will have to find your own advertisements, but speeches are included. Finish...
Curated OER
What Should I Purchase?
Discuss commercials, advertisements and junk mail and how each can influence their audience. Through these materials, kids examine persuasive writing. Which key words indicate that it's an advertisement? Young learners include these...
Curated OER
Identify and Discuss the Author's Purpose
Examine author's purpose in a persuasive text using this scaffolded plan. You essentially have a verbatim script here, but it can definitely be used as an outline instead. Review questions that readers should ask themselves when...
Curated OER
Honesty in Writing
Help your class construct an honest and clear writing piece. They explore tactics in advertising and identify deceptive language. They then write a statement about a community issue using honest language.
Curated OER
Critical Consumerism
Develop critical thinkers and awareness of the media's techniques. Impressionable minds analyze advertisements they see all around them in this potentially 3-week long unit of five complete lesson plans. Extended discussions, outside...
Anti-Defamation League
Sneakers and Prejudice: Letters to Challenge Bias
After learning that NBA player Stephen Curry's shoes only come in boys' sizes, Riley wrote a letter sharing her concern, highlighting the gender bias and inviting Curry to take action. Scholars view a news clip, review the letters,...
Nemours KidsHealth
Food Labels: Grades 9-12
Check the label! That's the big idea in a lesson plan about using the nutrition facts on food labels rather than advertising hype to make healthy choices about what to eat. After reading background articles and learning how to read...
Nemours KidsHealth
Media Literacy and Health: Grades 9-12
An essential skill for 21st-century learners is to know how to find reliable sources of information. Two activities help high schoolers learn how to determine the reliability of health-related news from websites, TV, magazines, or...
Curated OER
Community Gardens and Propaganda Posters
Students research community gardens. In this community garden lesson, students discover the history of community gardens and assess the benefits of locally grown food. Students create propaganda posters aimed at inviting discussions...
Curated OER
Fighting The Horse Race: Creating Ads Which Explore 2008 Presidential Candidates & Issues
What is advertising? What role does it plan in an election? Middle and high schoolers discuss advertising and its purpose by sifting through different magazines and discussing the products they find. Then they relate advertisements to...
Curated OER
Polar Explorers-Sir Ernest Shackleton
Students discuss Sir Ernest Shackleton and his participation in the Discovery expedition in 1901 to the South Pole. Students write a persuasive letter of application to an ad Shackleton placed in a London newspaper looking for recruits...
Curated OER
Springfield Digital Storytelling Project #6: Grapes Commercial
Here is a fabulous instructional activity that should have your class very excited! They utilize the GRAPES formula in order to produce a commercial like ones we see on TV. Working in pairs, they must come up with a script, take video,...
Curated OER
Introduction of Careers in Fine Arts and Communications
Ninth graders create advertising campaigns. In this communications lesson, 9th graders explore the use of propaganda endorsements, bandwagon appeals, name calling, plain folks appeal and generalities in advertising. Students then create...