Curated OER
Make a Statement
Fifth graders make a statement about their position on the Revolutionary War using various means of expression. One half of students remain loyal to England and the other half want a revolution for independence. They express themselves...
Curated OER
That was Then, This is Now-House and Home
Eleventh graders discover the appreciation of the importance of visuals in exploring different aspects of society past and present. They collaborate on comparing and contrasting information. Students look at what life was like during the...
Curated OER
Living History - Civil War
Eighth graders, after researching antebellum North Carolina and the role of North Carolina in the Civil War, write, edit, publish, and produce their own plays.
Curated OER
Civil War Tribune
Fifth graders choose a black and white copy of a photo from the Civil War and 'enhance' picture by adding color using crayons and colored pencils. They research the photo.
Curated OER
Don't Even Start!
Students research teen smoking and present a PowerPoint presentation, which be their personal anti-smoking campaign for their peers.
Curated OER
Happy Homes Estate Agents
In this Language Arts worksheet, students read a page from Happy Homes Estate Agents. Students read descriptions of holiday cottages in the UK.
Media Smarts
Media Smarts: Adversmarts: Introduction to Food Advertising Online
Media Smarts provides digital and media literacy lessons for students. In this lesson, young students will learn about online advertisements targeted to children. Students will play on online game; they will create an advertisement for a...
Other
Univ. Of Mississippi: The Language of Advertising Claims
Univ. of Mississippi essay outlining the various claims made by advertising and including lots of examples. The author also addresses the mistaken ideas that many students and teachers have about their own immunity to advertising.
Education Development Center
Tune in to Learning: Truth in Advertising
Interactive lesson and activities for learning to look critically at the persuasive techniques of advertisements promoting political candidates and products.
Sophia Learning
Sophia: Your Turn Ad
In this persuasive media lesson, students will engage in viewing a Trix cereal advertisement and then engage in the process of "deconstruction" to analyze the use of propaganda techniques to attract customers. Then students will choose...
TES Global
Tes: Persuasive Techniques
[Free Registration/Login Required] A graphic organizer is provided to help students analyze persuasuve techniques in an advertisement. Students will analyze an advertisement and apply their understanding of the content.
ReadWriteThink
Read Write Think: Identifying and Understanding the Fallacies Used in Advertising
Contains plans for four lessons that teach about the fallacies used in advertising such as bandwagon appeal, hasty generalizations, red herrings, emotional appeals, and more. In addition to objectives and standards, this instructional...
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Media Smarts
Media Smarts: Can You Spot the Ad?
MediaSmarts provides digital and media literacy lessons for students. In this lesson, young students will learn how to differentiate "branded" and brands" in content. Students will also learn learn strategies and goals of advertisers.
PBS
Pbs (Affluenza): What Are Advertisers Selling
What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting...
ReadWriteThink
Read Write Think: Lesson Plan: Persuasive Techniques in Advertising
During this unit, students will learn about many different advertising techniques. Students will investigate the "art of rhetoric" and analyze many print, television, and online advertisements. Using the site's online tools, groups will...
![Austin Independent School District: Common Persuasive Techniques [Pdf] PPT](https://d15y2dacu3jp90.cloudfront.net/images/attachment_defaults/resource/large/FPO-knovation.png "Austin Independent School District: Common Persuasive Techniques [Pdf] PPT")
Austin Independent School District
Austin Independent School District: Common Persuasive Techniques [Pdf]
View a slide presentation explaining what persuasive techniques are and why they are used. Then learn about six different persuasive techniques used in advertising and see examples of advertisements utilizing some of the techniques....
US Census Bureau
Us Census Bureau: The Art of Persuasion: Using Census Data to Influence Others
In this instructional activity, students will incorporate information from the U.S. Census Bureau's QuickFacts data access tool into an advertisement for a city of their choice. They will use persuasive and advertising techniques to...
Education Development Center
Education Development Center, Inc.: Tv411: Reading the Fine Print
An interactive three-part lesson on how fine print is used in advertising. In part one students read three advertisements and determine which details from the ads are important and which are not. In part two students read six...
Other
Jiskha: Persuasive Techniques
Short definitions of techniques that persuade: bandwagon, glittering generality, and more.
PBS
Pbs Teachers: Just Desserts
Identify advertising techniques designed to encourage children to overindulge in unhealthy foods. Explore the motives behind advertising and use your knowledge to think critically about ads all around you. Scroll down to "Just Desserts,"...
Other
Fallacy Files: Bandwagon Fallacy
Clear explanation of the flaw in logic known as Bandwagon Fallacy (also known as Appeal to Popularity, Bandwagon Appeal, Argument by Consensus, Argumentum ad Populum, or Authority of the Many). Along with a definition, example, and...
AdLit
Ad lit.org: Using Technology to Support Struggling Students
Knowing how to engage in signature scientific acts, such as formulating questions and using evidence in arguments is an important part of science learning. This InfoBrief from the National Center for Technology Innovation offers more...
Writing Fix
Writing Fix: The Wacky Advertisement (With Disclaimer) Activity
Inspired by Barry Lane's book 51 Wacky We-Search Reports, in this cross-curricular lesson students learn how to summarize properly.