Other
Market Research: Brand Positioning
An excellent definition of product/brand positions with a helpful graphic of positioning.
Savvas Learning
Pearson Education: National Brands Versus Private Labels and Generics
This article compares national brands to generic brands, with respect to prices, customer satisfaction, and product differentiation.
Albright-Knox Art Gallery
Albright Knox Art Gallery: Can It?
Pop artists used consumer products, advertising, and popular culture icons as the major source for subject matter in their art. Between 1962 and 1967, Andy Warhol painted soup cans, both individually and in groups. 100 Cans is one of the...
Other
Ad Cracker
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
English Worksheets Land
English Worksheets Land: Cap. Holidays, Products, Geographic Names Worksheets
Practice capitalization rules with five free downloadable worksheets.
Curated OER
Ny Times: Testing Well Known Product Names Lesson Plan
In this lesson, students learn about the advent of neuromarketing as a means to assess the effects of certain brands on the brain activity of prospective buyers. They then design their own experiments that test the power of certain...
ClassFlow
Class Flow: Brand Name Phonics
[Free Registration/Login Required] This is a flipchart based on Pat Cunningham's Four Block's Model.
Alabama Learning Exchange
Alex: It Is Easy Being "Green" Part Iii of Iii
For this third and final installment of the "Green" series, the students will work in their ability groups to create a commercial to advertise their green cleaning product. Students will create a logo and a name brand and market their...