Lesson Plan
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Conversations about childhood

For Teachers 3rd - 6th
Encourage your class to discuss their childhood with other classmates using the six questions listed here. After sharing their answers, learners write a paragraph detailing general information about their childhood. This plan is designed...
Lesson Plan
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What's In the Shopping Bag?

For Teachers 6th - 8th
Students explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.
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Critical Viewer Activity

For Teachers 6th - 12th
Students practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Students discover how advertisers use re-imaging to manipulate photographs and discuss how they can become critical...
Lesson Plan
Global Oneness Project

Deconstructing Consumerism

For Students 9th - 12th Standards
To increase awareness and launch a discussion of consumerism, class members view What Would It Look Like, a 25 minute film of images that capture the global effects of the consumption of goods. Viewers make a list of the images that...
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An Introduction to Of Mice and Men

For Teachers 9th
By collaborating on producing a product ad and slogan, learning partners demonstrate their understanding of the difference between connotative and denotative language. This week-long activity is designed to be used as an introduction to...
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Cookie Creations

For Teachers 7th - 12th
Young scholars, in teams, create and prepare an original cookie recipe. They market their cookie by designing creative packaging and advertising. They compete with other groups in a cookie contest.
Lesson Plan
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Solar System Tourist Bureau

For Teachers 3rd - 5th
Students, working in teams, role-play as advertising agents creating ad campaigns for a planet in the solar system. They design commercials for video, Hyperstudio, or Web pages. The activity includes research, all the production stages,...
Lesson Plan
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Giving'Em The Business

For Teachers 1st - 2nd
Students work in groups of 4-5 to form a business, create, market & sell their product, and track their expenses and profits. They experience the roles of producer, distributor, and consumer of goods. They collect, organize and...
Lesson Plan
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Read That Label!

For Teachers 9th - 12th
Learners explore reading nutritional labels and making good food choices through simulation. They prepare and design a label for a product. In addition, they create packaging and advertising to ensure access to the population.
Lesson Plan
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Battle of the X-Planes

For Teachers 9th - 12th
Students view a video about cost of materials. They work together to develop their own backpack taking note of the cost of materials. They create an advertisement to accompany their creation. They share their ideas with the class.
Lesson Plan
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A New Candidate for Animal Farm

For Teachers 10th - Higher Ed
Students create an advertising campaign in which a candidate from Animal Farm will run for an upcoming election. In this follow-up activity to George Orwell's Animal Farm lesson, students explore propaganda, rhetoric, and satire as they...
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Media Lessons Help Students to Better Understand Persuasive Language

For Teachers 6th - 12th
Beginning a media unit by taking a closer look at advertising, and persuasive techniques can keep students engaged.
Lesson Plan
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The Great Cookie Company

For Teachers 4th
Fourth graders implement real life application of money, problem solving, economics, and consumer awareness.  In this three week economics unit, 4th graders operate a business, write checks, balance accounts, and market their...
Lesson Plan
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MALI TO MECCA, MANSA MUSA MAKES THE HAJJ

For Teachers 7th - 9th
Students explore the historical event when Mansa Musa, Ruler of Mali, made the Hajj (or holy pilgrimage) to Mecca in 1324 AD. They create Web pages or PowerPoint presentations maps, charts, posters, and oral presentations with...
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Nutrition and Health and School Gardening

For Teachers 9th - 10th
Students examine how healthy eating contributes to a healthy body and life style. They read nutritional labels on food items. They use the Five Foods Pyramid to evaluate their own eating habits. They plan, design, and create a school...
Lesson Plan
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Mind Over Matter: How Does the Brain Work

For Teachers 9th - 12th
Students research previous attempts by scientists to discover the ways in which the brain works, design and conduct an experiment to illustrate current research and present their findings to the class.
Lesson Plan
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Creating Posters

For Teachers K - 5th
Students design original posters that encourage good attitudes towards the environment.  In this positive environment lesson plan, students brainstorm and create a list of positive behaviors for a good environment.  Students...
Lesson Plan
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RESPECT -- A Basic Skill

For Teachers 7th
Seventh graders are shown a variety of advertisements and commercials and note the product being sold. As a class, they compare and contrast their answer to the actual product. To end the lesson plan, they discuss whether or not they...
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3D Houses

For Teachers K - 1st
Learners construct 3-dimensional structures from 2-dimensional paper. They design and compile their structures to resemble a neighborhood community.
Lesson Plan
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Greek Mythology: All in the Family

For Teachers 12th
Twelfth graders compare/contrast the Greek myth to explain an aspect of nature. They create an explanatory myth about some aspect of nature and design a mythological business card using Microsoft Word.
Lesson Plan
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MEDIA COLLAGE

For Teachers K - 12th
Students use old magazines to create a collage. They may focus on elements of design. They discuss their collage or they may write a brief essay.
Lesson Plan
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Giving Them the Business

For Teachers 1st - 2nd
Students work in small groups of 4-5 students to form a business, create, market and sell their product, and track their expenses and profits. They experience the roles of the producer, distributor, and consumer of goods.
Lesson Plan
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Earth Day Poster

For Teachers 3rd - 10th
Students promote Earth Day. In this Earth Day lesson, students create an Earth Day catch phrase and use graphic art design principles to make an Earth Day poster.
Lesson Plan
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Make a Commercial

For Teachers 4th - 8th
Students develop and produce a commercial. In small groups they select a book or upcoming event, create a storyboard, and develop a commercial to advertise their book or event in the form of a computer slideshow using KidPix computer...