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Conversations about childhood
Encourage your class to discuss their childhood with other classmates using the six questions listed here. After sharing their answers, learners write a paragraph detailing general information about their childhood. This plan is designed...
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What's In the Shopping Bag?
Students explore the techniques used by advertisers to sell toys and snack foods, increase awareness of consumer habits and media influences and differentiate between information and selling.
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Critical Viewer Activity
Students practice media awareness. In this media awareness lesson, students analyze print and electronic media messages. Students discover how advertisers use re-imaging to manipulate photographs and discuss how they can become critical...
Global Oneness Project
Deconstructing Consumerism
To increase awareness and launch a discussion of consumerism, class members view What Would It Look Like, a 25 minute film of images that capture the global effects of the consumption of goods. Viewers make a list of the images that...
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An Introduction to Of Mice and Men
By collaborating on producing a product ad and slogan, learning partners demonstrate their understanding of the difference between connotative and denotative language. This week-long activity is designed to be used as an introduction to...
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Cookie Creations
Young scholars, in teams, create and prepare an original cookie recipe. They market their cookie by designing creative packaging and advertising. They compete with other groups in a cookie contest.
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Solar System Tourist Bureau
Students, working in teams, role-play as advertising agents creating ad campaigns for a planet in the solar system. They design commercials for video, Hyperstudio, or Web pages. The activity includes research, all the production stages,...
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Giving'Em The Business
Students work in groups of 4-5 to form a business, create, market & sell their product, and track their expenses and profits. They experience the roles of producer, distributor, and consumer of goods. They collect, organize and...
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Read That Label!
Learners explore reading nutritional labels and making good food choices through simulation. They prepare and design a label for a product. In addition, they create packaging and advertising to ensure access to the population.
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Battle of the X-Planes
Students view a video about cost of materials. They work together to develop their own backpack taking note of the cost of materials. They create an advertisement to accompany their creation. They share their ideas with the class.
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A New Candidate for Animal Farm
Students create an advertising campaign in which a candidate from Animal Farm will run for an upcoming election. In this follow-up activity to George Orwell's Animal Farm lesson, students explore propaganda, rhetoric, and satire as they...
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Media Lessons Help Students to Better Understand Persuasive Language
Beginning a media unit by taking a closer look at advertising, and persuasive techniques can keep students engaged.
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The Great Cookie Company
Fourth graders implement real life application of money, problem solving, economics, and consumer awareness. In this three week economics unit, 4th graders operate a business, write checks, balance accounts, and market their...
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MALI TO MECCA, MANSA MUSA MAKES THE HAJJ
Students explore the historical event when Mansa Musa, Ruler of Mali, made the Hajj (or holy pilgrimage) to Mecca in 1324 AD. They create Web pages or PowerPoint presentations maps, charts, posters, and oral presentations with...
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Nutrition and Health and School Gardening
Students examine how healthy eating contributes to a healthy body and life style. They read nutritional labels on food items. They use the Five Foods Pyramid to evaluate their own eating habits. They plan, design, and create a school...
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Mind Over Matter: How Does the Brain Work
Students research previous attempts by scientists to discover the ways in which the brain works, design and conduct an experiment to illustrate current research and present their findings to the class.
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Creating Posters
Students design original posters that encourage good attitudes towards the environment. In this positive environment lesson plan, students brainstorm and create a list of positive behaviors for a good environment. Students...
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RESPECT -- A Basic Skill
Seventh graders are shown a variety of advertisements and commercials and note the product being sold. As a class, they compare and contrast their answer to the actual product. To end the lesson plan, they discuss whether or not they...
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3D Houses
Learners construct 3-dimensional structures from 2-dimensional paper. They design and compile their structures to resemble a neighborhood community.
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Greek Mythology: All in the Family
Twelfth graders compare/contrast the Greek myth to explain an aspect of nature. They create an explanatory myth about some aspect of nature and design a mythological business card using Microsoft Word.
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MEDIA COLLAGE
Students use old magazines to create a collage. They may focus on elements of design. They discuss their collage or they may write a brief essay.
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Giving Them the Business
Students work in small groups of 4-5 students to form a business, create, market and sell their product, and track their expenses and profits. They experience the roles of the producer, distributor, and consumer of goods.
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Earth Day Poster
Students promote Earth Day. In this Earth Day lesson, students create an Earth Day catch phrase and use graphic art design principles to make an Earth Day poster.
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Make a Commercial
Students develop and produce a commercial. In small groups they select a book or upcoming event, create a storyboard, and develop a commercial to advertise their book or event in the form of a computer slideshow using KidPix computer...