Centers for Disease Control and Prevention
Youth Exposure to Advertising and E-Cigarette Use
Vaping is increasingly popular with young people. Small wonder given the marketing strategies used by the companies that produce E-cigarettes and vaping flavors like menthol, chocolate, and candy. Check out an infographic that identifies...
Austin Independent School District
Austin Independent School District: Common Persuasive Techniques [Pdf]
View a slide presentation explaining what persuasive techniques are and why they are used. Then learn about six different persuasive techniques used in advertising and see examples of advertisements utilizing some of the techniques....
Austin Independent School District
Austin Independent School District: Tools of Persuasion [Pdf]
A slide presentation giving an explanation and example of nine different persuasive techniques including appeal to emotion, appeal to authority, urgency, and more.
Austin Independent School District
Austin Independent School District: Logical Fallacies [Pdf]
A slide show explaining different types of fallacies in persuasive texts including personal attack, bandwagon, appeal to authority, and many more. Then try to find the fallacy in several examples; answers and explanations provided.