Curated OER
Case Study of a Campaign
Students read a case study of one campaign to discover how political campaigns addresses the needs of the voters. In groups, they answer questions related to the case and discuss how the commercials affect society as a whole. They use...
University of Wisconsin
Analyzing Presidential Campaign Propaganda
Campaign propaganda has evolved from 1952 through the presidential election of 2008. A social studies activity prompts class members to analyze the devices used in ads and political cartoons, noting strategies they believe would work to...
Curated OER
Sustainable Development
Young environmentalists use a conference format to reach consensus on ways to slow deforestation and promote sustainable development. Class members are assigned roles to play during the conference, and work on posters and a public...
Curated OER
Campaign Signs and Pranksters
Students collect campaign literature and investigate what signs local candidates are using. Students contact local politicians/candidates and interview them about the concepts and creation of their campaign literature. Students compare...
PBS
Stories of Painkiller Addiction: Prescription Drug Abuse Awareness Campaign
The I-STOP law was designed to regulate the distribution and tracking of prescription drugs. After reading an article about its signing and implementation, middle and high schoolers work together to come up with their own ideas for an...
Curated OER
Save a Reef!
Design a public information campaign to improve understanding of the coral reef crisis. Read about and discuss the biology and threats to the coral reef. The class creates a public information program about the problems facing the coral...
Curated OER
Why Vote? A Public Awareness Campaign
Young scholars examine the structure of local government and determine why citizens vote. In this civics instructional activity, students listen to a lecture about the structure of local government and then encourage others to exercise...
C-SPAN
Polling and Public Opinion
Most people are eager to offer their opinions about topics of interest, but what's the most effective way to collect and assess these opinions as a matter of fact? High schoolers learn about the history of polling, as well as the...
Curated OER
Cross Out Secondhand Smoke
After reading a public health article, high schoolers identify groups that are at risk from secondhand smoke and what benefits have come from reduction of smoking in public places. The article isn't accessible via the link, but can be...
Curated OER
Cause Célèbre
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
Curated OER
The Jessie Jackson Campaign
Students explore an African American's presidential campaign. In teams, students create a campaign for their presidential candidate. They create political ads and plan campaign strategies. Students are simulate jobs such as a campaign...
Museum of the Moving Image
Political Ads in Historical Context
Campaign ads target both timely issues and general themes. Presidential campaign ads from 1952 and 1988 provide class members an opportunity to compare how the topics ads choose to address can dramatically influence election outcomes.
Curated OER
Social Studies: Campaign Finance Reform
Students develop arguments for and against campaign finance reform, examine federal and state laws that attempt to limit contributions to political candidates, evaluate various plans for campaign finance reform and formulate their own...
Curated OER
Individuality vs. Conformity
Spark an animated debate in your class! Young adults consider some of the fads or trends that are prevalent at their school, as well as their own level of participation in them. Just how much of a role does popular culture play in their...
Curated OER
Making Headlines
Students consider their personal opinions about the news and politics, read about the public relations drive behind the 2004 presidential election, and gather information for a press release promoting either Mr. Bush or Mr. Kerry.
Curated OER
Prescriptions for Disaster?
Students share opinions about prescription drugs and prepare public service campaigns to inform peers and adults about the dangers of prescription drug abuse. Their ads also offer prevention techniques and possible methods of treatment.
Curated OER
Viral Invaders
Students conduct a critical investigation of the West Nile Virus. They assess the relationship between the sources of information and their credibility. Students use their findings to create a public health campaign about the virus.
Curated OER
Take a Stand!
Here is a four-corner debate-style activity specifically geared to election year issues. Learners group themselves according to whether they strongly agree, agree, disagree, or strongly disagree with statements that relate to elections...
Curated OER
Measured Opinions
Students read "Public Is Wary but Supportive on Rights Curbs," at the New York Times online. They explore how opinion polls are created and conducted, focusing on the wording of questions and the methods of sampling a population.
Curated OER
Calculating the Cost of a "Sound Basic Education"
Students state their opinions about school funding and the use of monetary resources by school districts and use reasons, facts, and examples to support their ideas. They compare sets of data related to school funding and draw...
Curated OER
Who Could Have Been Who
Can word choice affect a candidate's likeability? Use a New York Times lesson to explore how a presidential candidate's likeability factor can fluctuate in public opinion polls. Young readers choose a presidential election from their...
Curated OER
Public vs. Private
Learners watch two commericals from previous presidential elections on the topic of healthcare. After reading an article, they identify the position of the various candidates for the 2008 election. In groups, they brainstorm their own...
Curated OER
Staying Safe on the Job
Learners share their opinions about the rights and responsibilities of employees, businesses and the government in maintaining a safe work environment. They prepare arguments supporting their assigned positions concerning workplace...
Curated OER
The Lincoln-Douglas Debates of 1858: Interactive Map Activity
Students utilize an interactive map to explore the 1858 Senate campaign in Illinois. They examine how factors such as population, transportation, and party strongholds can affect campaign strategies. Students write an essay discussing...