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Stop the Bus: Confronting Our Assumptions About Muslims in America
High schoolers explore Virginia Interfaith Center's A More Perfect Union "Misunderstanding" Ad Campaign, view two episodes of PBS America at a Crossroads series, examine historical context of colonialism and geo-political tensions in...
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Conservation 'Ad'vice for National Parks
Young scholars discuss ways that the public can damage as well as preserve our natural and cultural resources. Small groups are each assigned one of the national parks and must design a poster or TV commercial that celebrates the...
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Francophone Tourism Package
Young scholars research and write a report about a French-speaking country and present their research to classmates. They create a persuasive advertising brochure promoting one specific country as the best tourist destination.
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The Best Birthday Present Ever
Students view a PBS "In the Mix" video about smoking and identify cigarette ingredients, the physical effects of smoking and techniques used in tobacco advertising. They compose a letter persuading someone to quit smoking.
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The Raid on Raters
Students read and discuss the article "Hollywood Rethinks its Rating Process." They discuss their views on the rating system. Students work in small groups to role play a "headhunting" company to find applicants for a new and improved...
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Figurative Language 2
Students read nursery rhymes and advertisements to identify examples of figurative language. As a class, students discuss the use of figurative language and its effectiveness in advertising, children's books, rhymes, poetry, etc. ...
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Designing And Filming Commercials
Learners design and film commercials using digital video cameras and the computer program iMovie in this exciting lesson plan provided by the Florida Center for Instructional Technology.
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Advanced Sentence Completion: 11
In this sentence completion worksheet, middle schoolers fill in the blank for the correct words for each sentence. Students complete 10 multiple choice questions. Click on "show all" to see the rest of the worksheet.
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The Art of Subtle Persuasion
Students examine a scene from "Julius Caesar." After watching commercials and political ads on TV, students explore the intention of the commercial. They compare and contrast the forms of persuasion used. Students share their writings...
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Those Convincing Commercials
Second graders study commercials and determine which cereal they feel is the most nutritious.
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Advertisers Tread Lightly; Quietly Encouraging Consumers To Spend Again
Students analyze how one national company responded to the tragedy incorporating special message into its advertising. They are to attain knowledge of advertising as it relates to current events.
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Phenomenology Lesson Plan #3: Content Part 2
Students examine magazine advertisements to identify how the product is being sold to the consumer. They work together in groups to respond to ads and explain why they are successful.
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Promoting Nebraska
Students engage in a lesson about the promotion of Nebraska as a state to visit and live in. They conduct research using the internet about the state and then work in teams to create a multimedia advertising campaign for the state of...
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The Colonies: An Adertisement
Students explore the early colonies of American settlements. After researching important characteristics such as land, politics, economics, and educational opportunities, students create their own advertisement for one of the colonies.
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Time Machine: Drive for the American Dream
Students view a documentary on automobiles. Americans have always been in love with automobiles. They are a definition of character, and a representation of social status. After viewing, students discuss what they saw and create an...
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What the Tijuana Estuary Does For You
High schoolers discover what the estuaries do for the environment. In pairs, they create an advertising campaign to educate others in their local area about the benefits of estuaries. They share their poster with the class and possibly...
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Mathematical Magazines
Students use ads from magazines to create data to be measured and apply the skill of estimation. They record the percentage of magazine ads that could be separated into different categories made by students through the use of logical...
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Developing a Media Portfolio
students discuss the vehicles used by media to feed images to consumers. In small groups, 9th graders are given magazines and asked to pick out the ads that appeal to them. They write responses to the questions:
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Computer Salesmen
Third graders visually list the components of a computer and their functions. They then discuss and show advertisements on television, billboards, internet, and other forms of print.
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Who Participates? Identifying Diversity
Pupils listen to sound bite of producer/director Nick Giannopoulos, and discuss issue of stereotypical portrayals of cultural groups presented in the media. Students then use questionnaires and view popular television shows to observe...
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Writing Crazy Crayons
Second graders observe the workings of an assembly line. They classify old crayon pieces by color, melt them in candy molds, package them, and produce advertising literature to sell the product. Students share their work with the class.
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Ride 'Em Cowboy (Buffalo Bill Cody and the Wild West Show)
Students research the impact of Buffalo Bill Cody and his Wild West Show on the world's view of American western culture. They create a poster advertising the Wild West Show.
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Welcome to Paradise
Fifth graders listen to Lynne Cherry's novel, The River Ran Wild. They work in two groups one of whom represents the native people and the other represents the English settlers from the book. They look at the geography of the settlement...
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Tallahassee Project
Sixth graders gather information from technological sources such as TV, radio, and Internet as well as from newspapers and maps and produce a final printed report. They use the data to create a spreadsheet and read a Florida state...