Curated OER
NGA Kids Inside Scoop Summer 2007
Students examine the art of Roy Lichtenstein. In this art lesson students study reworked images and adapted scenes from books made into movies.
Curated OER
Dogfighting Unit Lesson Five--The Media and Propaganda
Young scholars consider the implications of dogfighting. In this character education lesson plan, students examine propaganda in advertising and then create their own anti-dogfighting advertisements.
Curated OER
Media Awareness: Key Concepts in Advertising
Pupils examine the basic concepts of advertising. In this media awareness lesson, students discuss target audience, art, and purpose in advertising to determine what makes an advertisement effective or ineffective. ...
Curated OER
Safe Driving
High schoolers explore the implications of teen driving. For this personal health lesson, students research and discuss impaired driving, seat belt usage, speeding, and distracted driving. High schoolers then create public awareness...
Curated OER
Closer To the Ground Lesson 2: Providing a Helping Hand
Students examine how businesses and corporations contribute or sponsor activities for the common good. They read annual reports of major corporations to determine how they contribute to focused activities for the common good.
Curated OER
Behind the Ad: The Process of Producing a Political Commerical
Students examine how advertisements are produced for political campaigns. In groups, they view various examples of different advertisements and create their own ad by completing the steps listed in the lesson plan. They share their ad...
Curated OER
Safety Belts and the Media
Students discuss the importance of using their seat belts in cars. After viewing different public service announcements, they identify ones which made an impact on them. In groups, they draw their own announcement to educate others about...
Curated OER
Ads Are Everywhere
In this advertisements instructional activity, students read a list of 25 specific forms of advertising. Students then answer 2 essay questions. This instructional activity directs students to read an article not provided here.
Curated OER
Dividing the Philanthropic Shares
Pupils define who volunteers are the and the types of jobs that they do. They identify various groups who volunteer in their community, and locate them on a city map.
Curated OER
Better to Tell the Truth
Third graders distinguish between emotional and logical arguments in advertising. They, in groups, find ads in newspapers and magazines illustrating the various types of emotional and logical arguments in advertising discussed on day one.
Curated OER
Levels of Connectivity
Students explore the variety of organizations that function as Internet connectors and the type of connections available. The lesson was originally written for librarians with little or no net experiences.
Curated OER
Good Vibrations: Sound, Acoustics, Science, Sports Arenas, Olympics
Students perform a series of tasks that integrate hands-on inquiry-based activities with the Internet to explore sound and acoustics. They develop an acoustics Web page to show what they have learned.
Curated OER
Writing About Race
Fourth graders explore racial discrimination focusing on Jim Crow laws. They read an excerpt from Richard Wright's autobiography and discuss how viewing the subject from the his point of view affects their opinions.
Curated OER
The Persuasive Message
Eighth graders engage in a study of persuasive writing. They conduct research looking at a variety of media resources looking for persuasive techniques that are used like advertising. The language of the advertising is examined for how...
Curated OER
A Poster is Worth a Thousand Words
Students list observations of PSA posters. They provide evidence/examples of their observations through class discussion. Students explore public health posters. They investigate historical public health campaign posters.
Curated OER
Christmas: Conversation
In this Christmas conversation instructional activity, students read and discuss fourteen key questions regarding Christmas and past Christmas celebrations. The conversation starters could also be used as writing prompts.
Independence Hall Association
U.s. History: Land of Television
The advent of increased television programming helped create a national popular culture. Read about the many kinds of television programs offered in the 1950s.
Sophia Learning
Sophia: Consuming Tv
In this tutorial, students will read about the viewing of television in American households through the reading of a passage and the viewing of a video segment. Students will then engage in answering basic comprehension questions,...
PBS
Pbs News Hour Extra: Political Commercials Lesson Plan
Students will have the opportunity to analyze political commercials for truths and misconceptions, then make one of their own.
Alabama Learning Exchange
Alex: Commercial Elections
This is a hands-on, technology-based U.S. Government instructional activity in which students will view a series of political television advertisements from the 1950s-2000. Students vote on which presidential candidate has the best...
Library of Congress
Loc: The Branding of America
This Library of Congress resource page includes information about American brands names and products. The history of advertising as a whole as well as the history of Coca-Cola TV ads, and the beverage industry are also covered. There are...
Other
Consumer Report: Buy Me That Too: A Kid's Survival Guide to Tv Ads
This video [14:45] A Kid's Survival Guide to TV Advertising from Consumer Reports Television helps children understand television advertising by showing tricks advertisers use to fool viewers, revealing facts that ads don't provide, and...
Museum of the Moving Image
Museum of the Moving Image: 1956 Eisenhower vs. Stevenson
"Peace, Prosperity, and Progress". "Vote Democratic, the Party for You, and Not Just a Few". This online exhibition features presidential television campaign commercials from the 1956election. Includes video clips, information about...
Museum of the Moving Image
Museum of the Moving Image: 1972 Nixon vs. Mc Govern
"President Nixon. Now More Than Ever"."McGovern. Democrat. For the People". This online exhibition features presidential television campaign commercials from the 1972 election. Includes video clips, information about thecandidates, and...