Unit Plan
PBS

Pbs: The :30 Second Candidate

For Students 9th - 10th
Great PBS site for the Democracy Project. This site is all about televisions role in political advertising. There is a timeline, step-by-step process of commercials, and a look at tricks of the trade.
Lesson Plan
Utah Education Network

Uen: Tonight's Homework Watch Cartoons

For Teachers 2nd - 4th
Students will make observations about different types of advertisements. Students will watch distinguish the types of advertisements shown during commercial breaks associated with their cartoons and the news.
Website
Duke University

Duke University Libraries: Digital Collections: Ad Views

For Students 9th - 10th
A record of the times as well as of vintage brands, AdViews provides access to commercials created during the postwar period, 1950s through 1980s.
Lesson Plan
Council for Economic Education

Econ Ed Link: The Big Mac Index

For Teachers 9th - 10th
How fast can you say "twoallbeefpattiesspecialsaucelettucecheesepicklesonionsonasesameseedbun?" This question was asked of millions of TV viewers in the now famous 1970s McDonald's television commercial promoting the Big Mac.
Unit Plan
TED Talks

Ted: Ted Ed: Why Should You Listen to Vivaldi's "Four Seasons"?

For Students 9th - 10th
Light, bright, and cheerful, "The Four Seasons" by Antonio Vivaldi is some of the most familiar of all early 18th century music, featured in numerous films and television commercials. But what is its significance, and why does it sound...
Lesson Plan
Council for Economic Education

Econ Ed Link: Did You Get the Message?

For Teachers 3rd - 8th
Advertising is the primary tool used by businesses to tell consumers about the goods and services they sell in the marketplace. Businesses also use advertising to try to convince consumers to buy what they are selling. Advertisements do...
Lesson Plan
PBS

Pbs Online News Hour Extra: Watching the Clock: Building Media Savvy Students

For Teachers 9th - 10th Standards
A lesson plan that leads students to an understanding of the time constraints on broadcast news by applying data-collecting and data-display skills. Students will learn to identify the main difference between publicly funded news...
Article
A&E Television

History.com: Flight 93

For Students 9th - 10th
On the morning of September 11, 2001, the deadliest terrorist attack in U.S. history took place when four commercial airliners were hijacked by members of the Islamic extremist group al Qaeda. The fourth hijacked plane, United Airlines...
Handout
Wikimedia

Wikipedia: Tony Hawk

For Students 9th - 10th
Wikipedia describes the life and career of Tony Hawk, "often regarded as the best-known skateboarder today." His video games, commercial endorsements, and television cameos are listed, with links to more information.
Graphic
Other

Teen Analyst: Salary Tables by Career Field

For Students 9th - 10th
Explore a table of average salaries for the various career fields. However, these aren't representative of everyone in that field. For example, some television reporters make millions of dollars a year. The salaries listed are a little...
Lesson Plan
Alabama Learning Exchange

Alex: If I Read It, It Must Be True

For Teachers 9th - 10th Standards
Working in groups, students identify methods of propaganda and analyze television, magazine, and Internet ads. Groups then create their own ad using one of the identified methods.
Article
A&E Television

History.com: 9/11: How Air Traffic Controllers Managed the Crisis in the Skies

For Students 9th - 10th
September 11, 2001 was not a great day in air traffic control. As the morning progressed, four separate terror attacks unfolded in the skies, with hijackers using commercial aircraft as weapons. Perpetrators deliberately flew three of...
Handout
Massachusetts Institute of Technology

Mit: Invention of the Week: Lee De Forest

For Students 3rd - 8th
This website provides information on the life and inventions of Lee DeForest, the man who invented the audion tube, which made commercial radio broadcasting practical.
Website
Other

Ad Cracker

For Students 9th - 10th
In this website students can learn to create an international advertising agency. They will learn to write a brief, create a brand and position the product. They will also be introduced to the fundamentals of creative writing as well as...
Article
A&E Television

History.com: How Us Presidents Have Communicated With the Public From the Telegraph to Twitter

For Students 9th - 10th
From carefully staged speeches to radio to Twitter, U.S. presidents have always leveraged the cutting edge to connect directly with voters. Two centuries before Twitter, U.S. presidents understood the power of communicating directly with...
Unit Plan
Museum of the Moving Image

Museum of the Moving Image: Living Room Candidate (Campaign Ads)

For Students 9th - 10th
Online exhibition of presidential campaign ads, 1952-2008, organized by election year, theme, and political issue. Audio/video presentations of ads can be viewed alongside written transcripts, making Living Room Candidate particularly...
Article
National Geographic Kids

National Geographic Kids: Kenya

For Students 3rd - 8th
Even if you've never been to Kenya, chances are you know what it looks like. Kenya's savanna is familiar from movies, TV shows, books, and commercials. It's the landscape many people imagine when they think of Africa.
Lesson Plan
South Carolina Educational Television

Know It All: Careers in Advertising

For Teachers 9th - 10th
Do you enjoy seeing a clever commercial on tv, on a billboard, or online? If you enjoy creativity using images and wordplay, you may be suited to a career in advertising.
Website
Other

Cpsr: Cyber Rights

For Students 9th - 10th
CPSR offers an informative discussion of current legal and policy topics hosted by group working for rights of assembly and speech for online communities.
Article
Other

Aap: Constantly Connected: Adverse Effects of Media on Children & Teens

For Teachers Pre-K - 1st
This article shares information about the adverse effects of the media on children's health.

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