Students share and discuss opinions regarding the tone and content of two commercials presented during Super Bowl XLI. They critique a commercial from past Super Bowls and a commercial that ran during a television show.

Candlelight is in the eye of the distant beholder. Scholars first watch a video clip of a commercial claiming that the human eye can see candlelight from 10 miles away. They use this information to calculate how far we can see...

How can you tell if a commercial or salesperson is being misleading? Encourage your learners to protect themselves and their money with a lesson about consumer rights. They review laws that keep consumers safe from faulty claims and...

Pupils identify, design and present specific information to sell their idea for reducing the impacts of climate change. Students create a television or print advertisement. Pupils utilize technology to create a final project. Students...

Fourth graders read "Starting a Business" and answer the question: "How could you design an ad to let the community know about the business described in the story?" Then, they illustrate a written ad that could be posted in the...

Students investigate a chosen product. They use television, radio, print, and internet sources to investigate how the product is advertised. Students create a market research survey to determine which brand is preferred by their peers...