Where does the money go? Learners take a look at the logo for the World Wildlife Fund and discuss characteristics of the panda in the logo. Scholars learn that cute, fuzzy endangered animals often receive the most donations. They keep that in mind as they create a new logo displaying a less popular endangered animal.

Concepts

conservation, wildlife conservation, wildlife

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Instructional Ideas

• Show a variety of logos and discuss the impact they have on a person's perception 

Classroom Considerations

• Lesson two of 12 in Climate Action in Language Education series.
• Order of lessons does not matter

Pros

• Encourages conservation of endagered species
• Challenges a deeper thinking of logos and adverstising 

Cons

• None