An Introduction to W. Kim Chan and Renee Mauborgne’s Blue Ocean Strategy

When businesses compete against one another in the same market, it becomes difficult to turn a profit. A playlist on the world's greatest ideas includes a video summary of the Blue Ocean Strategy by W. Kim Chan and Renee Mauborgne, which discusses two different business strategies: blue and red ocean strategies. The video uses clear examples and illustrations to highlight the main arguments in the text.

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CCSS: Adaptable
Instructional Ideas

  • Study local businesses with similar markets to see whether they use the blue ocean strategy
  • Develop a fictional business plan using the strategy in the video
Classroom Considerations

  • Requires a basic understanding of economics and how local markets work

  • Uses an analogy about farmers to show the difference between red ocean and blue ocean strategies
  • Clear, well-paced narration makes it easy to follow the concepts in the video

  • None