In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...

Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...

New ReviewMake sure the next product is a hit. An engaging task has scholars design an item to sell at a sports event and then conduct a marketing survey. They decide whether to use random sampling, stratified sampling, or cluster sampling, and...

You'll be sold on using the resource. Future consumers first conduct a sample survey on marketing strategies. They then consider how mass media influences their age groups and create presentations to display their findings.

Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning. 

Advertising and marketing tells young people what to buy, how they should look, and where they should shop. Scholars take part in examining advertisements and marketing strategies using an eye-opening resource. They carry out reading...

The average cost a 30-second advertisement during the Superbowl is $4 million. Are ads really worth the money? Are people really influenced by them? Scholars take a look at magazine ads and carry out discussion to determine what...

Are advertisements really mind games that persuade people to buy products? Scholars analyze popular ads and think about how these ads influence them. They use reading advertisement comprehension skills and work in groups to analyze...

Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...

Need a lesson to fuel young minds? A variety of hands-on activities is sure to get your class fired up! Beginning with an introductory slideshow and culminating with group presentations, the week-long unit has something for everyone....

When businesses compete against one another in the same market, it becomes difficult to turn a profit. A playlist on the world's greatest ideas includes a video summary of the Blue Ocean Strategy by W. Kim Chan and Renee Mauborgne, which...

How do companies determine the prices of their products? Marketing maestros discover the concepts of cost and break-even point through discussion, independent practice, and a collaborative assessment. The career and technology-oriented...

If you've ever been convinced to see a movie because of a compelling trailer, intriguing poster, or positive review, you have the film marketing industry to thank! Learn more about the ways marketing executives attract audiences to...

Take your class on the ride of their lives! Physical science scholars get an in-depth look at potential and kinetic energies in an amusement park-themed unit. Students research, design, and promote their own amusement parks, complete...

Do you have a favorite candy bar? Or cereal? Or brand of ice cream? You may be an ideal participant in a focus group! A short, informative video teaches high schoolers about the history of focus groups in both the political and...

Understanding how consumers think is key to staying in business. Show high schoolers how their buying behavior really does affect the way the economy works with an informative video from Crash Course Economics. The video illustrates the...

Math's gone viral—in the form of an exponential function! The activity uses an exponential function to model the growth of a marketing strategy. Learners create a table of values to observe the pattern in the numbers and then model the...

Bridge the gap between mathematics and Career Technical Education. Pupils research the cost associated with building storage sheds and analyze possible profit. They build scale models and determine if building and selling the sheds is a...

Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...

How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.

Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...

A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project....

Young bloggers respond to an article which describes the controversy of Black Friday starting on Thanksgiving night instead of the day after. Target employees were outraged that the store decided to open on Thanksgiving night, which...

How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...