Refine Your Results

Content Curators

Grades

Subjects

Resource Types

Standards

150 resources with the concept marketing

Lesson Planet

Cause Célèbre

For Teachers 6th - 12th
In this exercise, learners identify characters from an "Archie" comic and discuss the relevance of "Archie" to today's youth. They create public service advertisements featuring celebrities to address common concerns among teenagers in...
1 In 1 Collection
Lesson Planet

Allowing Students to Explore Simple Physics and Marketing in English Class

For Teachers 9th Standards
Scientific method, linear measurements, friction, inertia. Imagine learning scientific vocabulary in an ELA class. Before researching and developing a presentation about simple machines, class members build a common, but decidedly...
Lesson Planet

The Next Big Thing

For Teachers 9th - 12th Standards
New ReviewMake sure the next product is a hit. An engaging task has scholars design an item to sell at a sports event and then conduct a marketing survey. They decide whether to use random sampling, stratified sampling, or cluster sampling, and...
Lesson Planet

Marketing Mayhem: Advertising for Adolescents

For Teachers 9th - 12th Standards
You'll be sold on using the resource. Future consumers first conduct a sample survey on marketing strategies. They then consider how mass media influences their age groups and create presentations to display their findings.
Lesson Planet

Traditional Marketing and E-Marketing Strategies

For Teachers 9th - 12th Standards
Are e-marketing or traditional marketing promotions more effective in business? Scholars explore the topic as they discuss and debate e-commerce. To finish, they develop marketing plans to demonstrate learning. 
Lesson Planet

We Have You Surrounded: Exploring Branding, Marketing and Globalization

For Teachers 9th - 12th Standards
Advertising and marketing tells young people what to buy, how they should look, and where they should shop. Scholars take part in examining advertisements and marketing strategies using an eye-opening resource. They carry out reading...
Lesson Planet

It Ads Up

For Teachers 8th - 12th Standards
The average cost a 30-second advertisement during the Superbowl is $4 million. Are ads really worth the money? Are people really influenced by them? Scholars take a look at magazine ads and carry out discussion to determine what...
Lesson Planet

Analyzing Advertising

For Teachers 5th - 12th Standards
Are advertisements really mind games that persuade people to buy products? Scholars analyze popular ads and think about how these ads influence them. They use reading advertisement comprehension skills and work in groups to analyze...
Lesson Planet

Ready, Set, Save on Solar Energy Technology!

For Teachers 9th - 12th Standards
Does your class have a bright future in the solar energy industry? Science scholars take an in-depth look at what's new in solar technology. After completing research into the solar industry, participants create and market a product in...
Lesson Planet

Farm to Fuel: The Alternative Fuels Industry

For Teachers 9th - 12th Standards
Need a lesson to fuel young minds? A variety of hands-on activities is sure to get your class fired up! Beginning with an introductory slideshow and culminating with group presentations, the week-long unit has something for everyone....
3:10
Lesson Planet

An Introduction to W. Kim Chan and Renee Mauborgne’s Blue Ocean Strategy

For Students 9th - 12th Standards
When businesses compete against one another in the same market, it becomes difficult to turn a profit. A playlist on the world's greatest ideas includes a video summary of the Blue Ocean Strategy by W. Kim Chan and Renee Mauborgne, which...
Lesson Planet

Break-Even Point

For Teachers 9th - 12th
How do companies determine the prices of their products? Marketing maestros discover the concepts of cost and break-even point through discussion, independent practice, and a collaborative assessment. The career and technology-oriented...
9:55
Lesson Planet

Marketing

For Students 8th - 12th Standards
If you've ever been convinced to see a movie because of a compelling trailer, intriguing poster, or positive review, you have the film marketing industry to thank! Learn more about the ways marketing executives attract audiences to...
Lesson Planet

Amusement of the Future

For Teachers 6th - 8th Standards
Take your class on the ride of their lives! Physical science scholars get an in-depth look at potential and kinetic energies in an amusement park-themed unit. Students research, design, and promote their own amusement parks, complete...
4:47
Lesson Planet

How Do Focus Groups Work?

For Students 11th - Higher Ed Standards
Do you have a favorite candy bar? Or cereal? Or brand of ice cream? You may be an ideal participant in a focus group! A short, informative video teaches high schoolers about the history of focus groups in both the political and...
10:33
Lesson Planet

Behavioral Economics

For Students 9th - 12th Standards
Understanding how consumers think is key to staying in business. Show high schoolers how their buying behavior really does affect the way the economy works with an informative video from Crash Course Economics. The video illustrates the...
Lesson Planet

Viral Marketing

For Students 9th - 12th Standards
Math's gone viral—in the form of an exponential function! The activity uses an exponential function to model the growth of a marketing strategy. Learners create a table of values to observe the pattern in the numbers and then model the...
1 In 1 Collection
Lesson Planet

Task: Storage Sheds

For Students 7th - 10th Standards
Bridge the gap between mathematics and Career Technical Education. Pupils research the cost associated with building storage sheds and analyze possible profit. They build scale models and determine if building and selling the sheds is a...
Lesson Planet

Advertising All Around Us

For Teachers 5th - 6th Standards
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
Lesson Planet

Identifying a Target Audience

For Teachers 6th - 9th Standards
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
Lesson Planet

Cereal Box Project

For Teachers 4th - 8th Standards
Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...
Lesson Planet

Exploring "My Market"

For Teachers 9th - 12th
A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project....
Lesson Planet

What Time Should Black Friday Sales Start?

For Students 9th - 12th
Young bloggers respond to an article which describes the controversy of Black Friday starting on Thanksgiving night instead of the day after. Target employees were outraged that the store decided to open on Thanksgiving night, which...
Lesson Planet

Nutrition and the Media: Cereal Box Consumerism

For Teachers 2nd - 5th
How many treats do you buy each week? Learners investigate diets and how the media tricks consumers into purchasing unhealthy snacks. They will investigate the designs and logos affiliated with cereal boxes and identify specific phrases...