New ReviewWhen businesses compete against one another in the same market, it becomes difficult to turn a profit. A playlist on the world's greatest ideas includes a video summary of the Blue Ocean Strategy by W. Kim Chan and Renee Mauborgne, which...

New ReviewHow do companies determine the prices of their products? Marketing maestros discover the concepts of cost and break-even point through discussion, independent practice, and a collaborative assessment. The career and technology-oriented...

If you've ever been convinced to see a movie because of a compelling trailer, intriguing poster, or positive review, you have the film marketing industry to thank! Learn more about the ways marketing executives attract audiences to...

This worksheet helps students learn about the 4 P's of the marketing mix and market segmentation.

Take your class on the ride of their lives! Physical science scholars get an in-depth look at potential and kinetic energies in an amusement park-themed unit. Students research, design, and promote their own amusement parks, complete...

Do you have a favorite candy bar? Or cereal? Or brand of ice cream? You may be an ideal participant in a focus group! A short, informative video teaches high schoolers about the history of focus groups in both the political and...

Understanding how consumers think is key to staying in business. Show high schoolers how their buying behavior really does affect the way the economy works with an informative video from Crash Course Economics. The video illustrates the...

Math's gone viral—in the form of an exponential function! The activity uses an exponential function to model the growth of a marketing strategy. Learners create a table of values to observe the pattern in the numbers and then model the...

Bridge the gap between mathematics and Career Technical Education. Pupils research the cost associated with building storage sheds and analyze possible profit. They build scale models and determine if building and selling the sheds is a...

What is "viral marketing" and how does it relate to mathematics? Young mathematicians use exponential functions to develop a mathematical model for a business advertising campaign. Learners then see how their campaigns increase...

Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...

How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.

Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...

The Program Representative, Seda Otto, at a school talks about her education and how it helped her get her job. She also discusses her routine responsibilities and why she enjoys working with the youth.

Interested in iPhones, museums, and people? Corina works for a start-up company that makes apps for museums. She tells us the basics of her marketing position.

Advertising is all around us. Sometimes those advertisements are directed at young people, so it's important for youngsters to recognize false advertising and fraud when they see it. That's what this instructional activity is all about....

Pop music and marketing are thrown into the mix to make a fun and engaging instructional activity. Learners listen to several pop songs and discuss the differences in musical style. They then get into groups and work together to decide...

Some ads really make products look great, and even better than they really are! Kids get into small groups to research and compare marketing used by various cell phone companies. They analyze advertisements, carrier options, and cell...

A great way to determine if a career is right for you is to try it out. Learners explore the marketing career cluster by interviewing a person working in the marketing field and by developing a marketing-related service learning project....

Students explore differences between superficial and real "coolness," how marketers use cool to sell products, and how their own attitudes and perceptions are affected by media messages that reinforce specific messages about what...

In this advertising and marketing activity, students read an article regarding alcohol marketing and then respond to 8 short answer questions.

What does it take to be an entrepreneur? What traits does a person need? Find out as you and your class brainstorm along with this presentation. The traits of inventors, types of entrepreneurs, and their role in the economy are...

Kids put their creativity to use by engaging in a marketing and business project. They employ sound marketing strategies to create, produce, and sell a new breakfast cereal. A fun project that can be modified to fit learners of any age.

Consider to possibility of starting a business as a way to examine the concept of entrepreneurship. Learners develop and analyze feasibility studies, marketing strategies, proposals, and local census data all needed when starting a small...