Choose Your Words Wisely (Grades 9-12)

Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.

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CCSS: Adaptable
Instructional Ideas
  • Use the activity to introduce a study of persuasive writing and/or of connotation and denotation
  • Model for class members how to create a word bank for an extended metaphor
  • Bring in advertisements that target a variety of audiences and have groups analyze how the language used in their ad is specifically designed to appeal to their audience
Classroom Considerations
  • Rather than making colored copies of the handout, project the image and have one member of each group act as recorder
  • This resource is only available on an unencrypted HTTP website. It should be fine for general use, but don’t use it to share any personally identifiable information
  • The activity focuses attention on the importance of word choice in persuasive writing/communication
  • No opportunity for independent practice is included; therefore, ask individuals to craft a persuasive paragraph as an exit ticket