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33 resources with the concept target audiences

16 Items in Collection
Lesson Planet

Production and Distribution of Writing: 7th Grade ELA Common Core

For Teachers 7th Standards
The writing process is never complete, but seventh graders get as close as possible with a collection that emphasizes task, audience, revision, publication, and collaboration. Focusing on Common Core standards W.7.4, W.7.5, W.7.6, the...
4 Items in Collection
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Admongo Lesson Plans

For Teachers 5th - 6th Standards
Ads no longer target just teens and adults. Kids from eight to 12 have become the focus of a whole new generation of advertisers. A collection of four resources help tweens develop the critical thinking skills they need to understand...
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Writing a News Article

For Students 6th - 8th Standards
Join the newspaper business with a series of lessons and exercises focused on elements of journalism. The packet focuses on distinguishing fact from opinion, writing effective headlines, sequencing events, and editing and proofreading a...
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The Nazis in Power: Propaganda and Conformity

For Teachers 9th - 12th Standards
The Nazis used the power of propaganda to encourage confirmative views and the discrimination of Jews. A social studies resource illustrates these issues through discussion, image analysis, and a writing exercise.
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Audience

For Students 9th - Higher Ed Standards
Challenging pupils' perspectives by having them walk in the shoes of the reader. An informative resource discusses how to identify an audience and anticipate their needs before writing an upcoming argumentative essay. 
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Argument

For Students 9th - Higher Ed Standards
What elements make up a successful argument? A helpful resource describes aspects of an argument such as the claim, evidence, counterargument, and audience. Perfect as an individual assignment for a flipped lesson or collaborative work,...
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Mini Lesson A: Monetization

For Teachers 9th - 12th Standards
Advertising is everywhere! Does your class know that their attention span is for sale, even when they're watching a simple news story? The second installment in a five-part series from iCivics examines the relationship between news...
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Teaching Students to Write a Narrative

For Teachers 6th - 12th Standards
Encourage narrative writing with a clever exercise. Class members watch episodes from movies and describe what happened to a character, including details about the setting, plot, and characters. Writers then craft a narrative about a...
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Choose Your Words Wisely (Grades 9-12)

For Teachers 9th - 12th Standards
Words, words, words. The function of words in persuasive writing is the focus of a group activity that asks members to analyze how words advertisers use are designed to influence targeted audiences.
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Evaluating Ads

For Teachers 9th - 12th Standards
What makes a commercial memorable? Is it the same qualities that make it effective? Young consumers analyze the messages in different advertisements, focusing on persuasive techniques, production details, and positive and negative...
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Understanding the Basics of Advertising

For Teachers 9th - 12th Standards
Commercial breaks are a time to get up, stretch, and get a snack—but not so fast! Those advertisements are full of rhetorical devices, persuasive arguments, and media messages. Instead of fast-forwarding through the commercials this...
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Five Concepts of Media Literacy

For Teachers 9th - 12th Standards
The teenagers in your class are members of the target audience for hundreds of companies and products. Help them become media literate with a lesson that focuses on advertisements and the messages within. As learners read about five...
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Analyzing a Product or Political Advertisement

For Students 6th - 12th Standards
How do advertisements evoke specific thoughts and feelings? Class members find out through the exploration of the Internet, videos, television, magazines, radio, and posters. Learners investigate commercial advertisements, political...
1 In 1 Collection
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Savvy Surfers: Website Evaluation and Media Literacy

For Teachers 6th Standards
Sixth graders strengthen their understanding of what a high quality website is composed of. Learners evaluate three websites for accuracy, credibility, and reliability by completing a chart.
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Advertising All Around Us

For Teachers 5th - 6th Standards
Here is a set of advertising lessons, explore language, techniques, representation, and target audiences. Discuss the impact ads have on our daily lives. What do we see and how do they make us feel? Observe ads from around the world and...
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Identifying a Target Audience

For Teachers 6th - 9th Standards
How do advertisers try to speak to you? Learners review a variety of advertisements and identify how they attempt to reach a particular targeted audience, as well as consider what type of audiences they might belong to as young adults.
1 In 1 Collection
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A Smarter Consumer

For Teachers 5th - 6th Standards
How can understanding advertisements make people better consumers? With the fourth and final instructional activity from the Admongo series on advertising, scholars reflect on some of the questions they may ask about an ad before making...
1 In 1 Collection
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Ad Creation

For Teachers 5th - 6th Standards
How would someone market a new cereal to space aliens? Using the third lesson from a four-part Admongo series on advertising, pupils learn about persuasive techniques companies use to convince consumers to purchase their products. As a...
1 In 1 Collection
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Ad Targeting and Techniques

For Teachers 5th - 6th Standards
What techniques do advertisers use to reach a target audience? Pupils discover the answer with the second of four Admongo lesson plans. Scholars learn about the most common strategies advertisers use to convince people to buy something....
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Radio News

For Teachers 7th - 10th
Part of a larger unit from the Media Awareness Network on media literacy, this particular lesson plan focuses on the medium of news radio. Small groups participate in discussions on their radio listening habits as well as the...
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Newspaper Unit: Reading Lesson Plan

For Teachers 10th - Higher Ed
Work on identifying the different parts of a newspaper with your English learners. After reviewing newspaper terminology, pupils pair up and complete a scavenger hunt, looking for specific things in the newspaper and recording their...
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Grade 4 Literacy in English Language Arts: A Call to Action

For Teachers 4th Standards
You have the power! Scholars learn that they have power of the pen in their writing. After reading and viewing various sources about standardized testing, they express their own opinions about the testing by writing letters to the...
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The Marshmallow Reading/Writing Project

For Students 11th - Higher Ed Standards
Which option would most children choose: One marshmallow now, or two marshmallows in 10 minutes? Learners watch the social experiment on video and discuss their observations. They then read articles and work in small groups to analyze...
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PETA Pressure

For Teachers 9th - 12th
Students examine what a "target audience" is and evaluate the PETA website for tactics that exploit the characteristics of their target audience. They read and discuss a handout, analyze the PETA website in small groups, and participate...