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What impact do advertisements have on Internet users? Pupils explore the topic in the third video of the digital media literacy set. Scholars discover the tactics advertisers use to get people's attention (and clicks). They learn about click bait, targeted ads, and data collection.
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5 Downloads
CCSS:
Adaptable
Additional Tags
Instructional Ideas
- Have learners search the Internet for examples of click bait to share with the class
- Ask small groups to discuss how targeted ads affect online data collection
Classroom Considerations
- Students require headphones if watching independently
- This video is hosted on YouTube
Pros
- Graphics help reinforce content
- Provides a link to additional resources and related topics
Cons
- None