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This News Goggles: Ad or News? activity also includes:
Ever seen the labels "sponsored content," "native advertising," "advertorial," "paid post," "#ad," or "#sponsored?" If so, then you are looking at advertisements that are designed to appear as news stories. Learn how to tell the difference with a presentation that highlights what to look for to tell the difference and why recognizing the difference is so important.
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Instructional Ideas
- View the 23-slides in presentation mode
Classroom Considerations
- Class members require access to devices with internet
Pros
- Examples are drawn from Axios, The New York Times, USA Today, and Instagram
- Commentaries direct viewers attention to the clues the reveal whether ad or news story
Cons
- None