Pupils become informed consumers and citizens with this lesson on the influence of advertising, identifying basic advertising techniques and discriminating between fact and claim in modern advertisements and commercials.

Concepts

advertising, consumer awareness, consumer skills, consumers

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Additional Tags

math

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Instructional Ideas

• Consider having students conduct an ongoing study of advertisements they encounter in the media, analyzing and applying what they learn in this lesson

Classroom Considerations

• Accessing the PowerPoint presentation will require a free online registration to the publisher's website

Pros

• Valuable life-skills lesson
• All worksheets and answer keys included

Cons

• None

Common Core

RI.7.1 RI.7.6 RI.7.7 RI.8.1 RI.8.6 RI.8.7 RI.9-10.1 RI.9-10.6 RI.9-10.7 RI.11-12.1