The Represented World: Communication—Packaging

Young learners explore gender roles in advertising by taking an ad campaign they have seen which is specifically directed to one gender, and redesigning the campaign to target the opposite gender. After leading a guided discussion about...

Challenge your class with this fun and engaging engineering design project. The goal, to create a brand new cereal complete with a list of ingredients, a name and logo, and a box to hold it in. Starting with a survey to determine the...

High schoolers deconstruct advertising messages by analyzing parody ads and exploring the purpose of satire. Then they create their own parodies based on real ads discussed in class. A creative activity to extend any study of media,...

In this petroleum products worksheet, students are given the components of crude oil and they graph the various products found in a 50 gallon barrel. Students complete an activity to determine if they have collected cards that represent...

Did you know that Coke can teach the world to sing in perfect harmony? Learners develop an awareness of more subtle, less obvious methods advertisers use to reach consumers. Included is a list of related lessons available on the Media...

Designing the right package — it's more than a pretty picture. Challenge small groups to design a food package. They must consider the type of food they are packaging and the package's ability to control the physical and...

Farmers just farm, right? Find out how important agricultural products are to our modern society. Learners will explore the foods, textiles, and fuels made from industrial farm goods. They'll also explore the idea of choosing an...

For those curious, who like to solve problems, who like to research, the job of product designer would be a perfect fit. A short video shows how one production designer combined these qualities to form a company that creates specialized...

Create a company, advertise it, and hope it grows. The seventh of eight parts in the Google CS First Friends unit challenges future business leaders to apply computer coding to create an advertisement for a company. After pairs come...

In this product packaging conundrum instructional activity, students research product packaging to select materials and design for packaging a model of the school mascot.  This page has numerous links to helpful web resources.