The Tools to Persuade

Imagine advertising for a product but not being paid to do so. Welcome to the world of Viral Messaging. Class members first view a T-Mobile flash mob video that went viral and has been seen by over 14 million viewers. After analyzing the...

In an age of fake news, alternative facts, and biased reporting, it is more important than ever that 21st century learners develop the critical-thinking skills necessary to recognize, analyze and resist the propaganda techniques used in...

"Board Game Helps Fight Real World Ebola," a video produced by Voice of America, provides the text for a guided instructional activity that asks viewers to analyze the propaganda techniques used in the video. Groups then select a example...

The power of a picture. During the events surrounding World War I, propaganda posters were widely distributed in American society to sway the emotions of its citizens. By analyzing World War I propaganda posters in the first installment...

Revisit the documentaries viewed in the previous lesson in this series in order to take a look at the persuasive techniques employed by the documentary creators. Small groups watch the films a second time, taking notes on two provided...

As class members progress through eight fully prepared learning stations, they will identify how bias is present in persuasive media, as well as differentiate among types of propaganda techniques like bandwagon propaganda and the...

Are you looking for a collaborative and fun way to teach persuasion? This could be a great resource for you! After reviewing advertising techniques and searching for examples of propaganda, have your class create and present their own...

Help your 21st century learners develop their media smarts with this resource that has them examine the persuasive techniques advertisers use to influence specific demographics and then to use these techniques to craft their own ads.

Students analyze alcohol and tobacco ads and create parodies of them. The eight lessons in this unit include discussions about why teens smoke or drink, the psychology behind the advertising, and writing persuasive letters to agencies,...

Accessible multimedia should include captions so it is accessible to people who can't hear the audio well or at all. This also helps people who are still learning a language, when there is a lot of environmental noise, or where one must...