Understanding the Language of Political Ads

This Understanding the Language of Political Ads lesson plan also includes:

The verbal techniques and emotional appeals contained in the language used in political ads plays a vital role in creating the impact of the ad. As class members continue their study of Presidential campaign commercials from 1952–2012, they analyze the text of "Prouder, Stronger, Better," a 1984 Ronald Reagan ad.

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Instructional Ideas

  • Have groups apply the same approach to a current political ad
Classroom Considerations

  • The fifth in a series of eight resources that examine presidential campaign commercials from 1952–2012
  • The lessons are cumulative and viewers are expect to apply what they have learned in previous sessions to the analysis of ads currently under study

  • The six-page packet includes an overview of the activity, a transcript of the ad, discussion questions, list of both optimistic, positive and contrasting governing words, an assessment, and extension activities

  • None