Lesson Plan

Viral Marketing

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This Viral Marketing lesson plan also includes:

Math's gone viral—in the form of an exponential function! The activity uses an exponential function to model the growth of a marketing strategy. Learners create a table of values to observe the pattern in the numbers and then model the pattern through a function. 

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CCSS: Designed
Additional Tags
Instructional Ideas
  • Consider using the activity to introduce geometric sequences
Classroom Considerations
  • Ensure classes have a strong understanding of exponents prior to the lesson
  • Recommends access to spreadsheet software
Pros
  • Uses a real-life topic that students can relate to easily
  • Includes an extension suggestion to continue the investigation
Cons
  • None
Common Core