Math's gone viral—in the form of an exponential function! The activity uses an exponential function to model the growth of a marketing strategy. Learners create a table of values to observe the pattern in the numbers and then model the pattern through a function. 

Concepts

exponential functions, marketing, functions, math modeling, input/output tables, exponential models, exponential growth, graphing functions

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Additional Tags

math

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Instructional Ideas

• Consider using the activity to introduce geometric sequences

Classroom Considerations

• Ensure classes have a strong understanding of exponents prior to the lesson
• Recommends access to spreadsheet software

Pros

• Uses a real-life topic that students can relate to easily
• Includes an extension suggestion to continue the investigation

Cons

• None

Common Core

HSF-LE.A.1.a HSF-LE.B.5